Senior Marketing Manager - Academy

Guild is a company that believes talent is everywhere and that opportunity should be too. They are seeking a strategic and data-driven Senior Marketing Manager to lead high-impact marketing initiatives for Guild's Academy product, focusing on brand awareness, customer acquisition, and revenue growth.

Responsibilities:

• Translate product business requirements into marketing goals - with an emphasis on pipeline creation - in partnership with Marketing Operations, Product Marketing and channel teams (events, digital, social, etc.)
• Drive optimization recommendations and build performance mindset across the collective teams
• Serve as ‘marketing quarterback’ with functional disciplines (thought leadership, content, events, etc.) to execute and optimize campaign and programs
• Partner with Operations team to prioritize metrics and drive performance outcomes
• Contribute to messaging strategy (with PMM) and ensure brand consistency across touchpoints
• Drive monthly and quarterly reviews to senior leadership team
• Build strong trusted partnerships with the key product leadership: PMM, Solution Consultants, Product and Sales
• Influence and align cross-functional partners
• Champion best practices in marketing operations, experimentation, and execution

Requirements:

• 6–10+ years of performance marketing experience
• Proven experience leading multi-channel marketing programs
• Strong strategic thinking and business acumen
• Demonstrated ability to translate data into insights and action
• Experience partnering closely with Sales and/or Product teams
• Exceptional project management and prioritization skills
• Excellent written and verbal communication skills
• Exceptional influence skills across business and marketing leaders
• Experience working in medium-sized or high-growth companies and/or digital marketing agencies
• Experience using and/ or developing and executing go-to-market strategies for AI-enabled products
• Experience in similar categories of Talent Management/ Learning space
• Bachelor's degree in Marketing, Business, Communications, or related field (MBA a plus)