Director, Content Marketing

Unity is dedicated to creating immersive and engaging experiences for developers, creators, and players worldwide. They are seeking a Director, Content Marketing to lead their marketing efforts and develop a comprehensive content strategy that resonates with audiences and drives engagement, retention, and brand loyalty.

Responsibilities:

• Be a trusted partner and advisor to company wide leadership across our Ads and SaaS (Game Development, Industry) businesses
• Define unique Content strategies for integrated marketing and demand generation campaigns in partnership with your peers in Product Marketing and Integrated Marketing
• Collaborate with Comms, Brand Studio, and other marketing teams to align content with key campaigns
• Identify key themes and topics that engage our audience, leveraging market research and user insights
• Utilize data analytics to inform content strategies and optimize engagement across multiple platforms
• Explore and implement AI tools and technologies to enhance content creation, personalization, and distribution efficiency
• Oversee the production of high-quality content, including ebooks, articles, videos, webinars, social media posts, and marketing collateral that work hard for integrated marketing and demand generation
• Ensure all content maintains the brand voice and adheres to quality standards
• Partner with game developers, artists, and Industry professionals to create authentic and relatable content that highlights game features, Industry use cases, ads and monetization offerings and community engagement
• Monitor community feedback, content performance and trends to adjust content strategies accordingly
• Provide regular reports and insights to senior leadership, highlighting successes and areas for improvement

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field; MBA preferred
• At least seven (7) years of experience in content marketing, with at least three (3) years in the gaming industry
• Understanding of demand generation campaigns, experience creating content strategy in line with such campaigns, and executing at scale
• Proven experience in leveraging AI technologies for content creation and marketing optimization
• Strong understanding of gaming culture, trends, and audience preferences
• Excellent writing, editing, and storytelling skills, with a portfolio demonstrating content expertise
• Proficient in content management systems, SEO best practices, and analytics tools
• Ability to learn with changing times and new frontiers of marketing
• Experience in managing and mentoring marketing teams to achieve strategic goals