Product Marketing Lead, Consumer

ClassDojo is committed to accelerating humanity’s progress by providing every child with an education they love. They are seeking a Product Marketing leader to shape the future of their consumer products, focusing on engaging families and enhancing user experiences.

Responsibilities:

• Launching and growing new consumer-facing experiences via go-to-market strategy, driving measurable increases in adoption, activation, and engagement
• Helping families understand and act on the value of ClassDojo products through clear storytelling and thoughtful execution across in-app, email, and web
• Own lifecycle and in-product marketing across surfaces like in-app, email, and community, boosting feature usage, retention, and trial starts at key high-intent moments
• Develop and run growth experiments to optimize messaging, positioning, pricing, and user journeys-resulting in meaningful lifts in monetization and activation
• Create scalable playbooks for launching features across surfaces, leading to measurable gains in ARR per customer, feature engagement, or weekly actives
• Build and scale a voice-of-customer program to uncover insights, shape product direction, and deepen product-market fit across our family experiences
• Collaborating with Product, Design, Data, and Creative to align teams around the highest-impact opportunities
• Working with urgency, structure, and clarity in a fast-moving, high-autonomy environment while prioritizing what matters most

Requirements:

• 8-10+ years in product or consumer marketing, with a strong record of success launching and growing products at scale
• Experience owning full-stack product marketing in lean or high-velocity environments - comfortable switching between strategy and hands-on execution
• A strong storytelling instinct and ability to craft emotionally resonant marketing that drives real business outcomes
• You've led positioning and go-to-market strategy across multiple tiers or customer segments
• You've launched products or features that led to meaningful lifts in conversion, activation, or revenue
• Proven success in growing adoption and engagement through organic channels like community, creators, referrals, or social (not just paid)
• Experience working deeply with Product, Design, Data, and Creative teams to influence product and GTM strategy
• You thrive in ambiguity and move with urgency, structure, and clarity
• Experience with freemium or subscription products
• Background working on multi-audience or marketplace products
• Familiarity with education, gaming, or mission-driven consumer experiences
• Experience across both early-stage startups and scaled consumer platforms (1M+ users)
• Working within a larger platform or ecosystem