ABM Marketing Manager

CDW is a leading multi-brand provider of information technology solutions. They are seeking a seasoned Account Based Marketing Manager to design and execute targeted marketing programs that align with sales and technical teams, focusing on account growth for enterprise clients.

Responsibilities:

• Design and execute ABM strategies aligned to CDW’s enterprise and mid-market sales motions
• Define account segmentation, targeting frameworks, and engagement models (1:1, 1:few, 1:many)
• Translate business priorities into account-specific marketing plans that support pipeline creation and expansion
• Partner closely with Sales leadership, account teams, and overlays to align on target accounts, priorities, and success metrics
• Support account planning by identifying key buying groups, personas, and whitespace opportunities
• Enable Sales with account insights, engagement signals, and campaign coordination
• Collaborate with Content, Brand, Events, Partner Marketing, and Digital teams to deliver personalized experiences
• Activate partner co-marketing programs aligned to shared target accounts and solutions
• Leverage marketing technology platforms (e.g., Marketo, Salesforce, intent data, ABM platforms) to operationalize ABM programs
• Partner with Marketing Operations to ensure clean account data, attribution, and reporting
• Use intent, engagement, and behavioral signals to prioritize accounts and adjust strategies in real time
• Define and track ABM success metrics including account engagement, pipeline creation, deal velocity, and revenue influence
• Build dashboards and reporting to demonstrate program impact to marketing and sales leadership
• Continuously test, optimize, and scale ABM plays based on performance insights
• Build and maintain a scalable ABM playbook to share best practices across regions

Requirements:

• Bachelor's degree and 5+ years in B2B marketing, with at least 3 years focused on ABM or enterprise account marketing or 9 + years in B2B marketing, with at least 3 years focused on ABM or enterprise account marketing
• Strong understanding of ABM strategies and platforms (6sense, Seismic, Salesforce)
• Proven experience partnering with enterprise or mid-market sales teams
• Strong understanding of complex buying groups and long sales cycles
• Excellent communication and stakeholder management skills
• Analytical mindset with experience in campaign measurement and ROI reporting