Senior Lifecycle Marketing Manager

Morgan Mace is a fast-growing, digital-first business transforming consumer engagement globally. They are seeking a Senior Lifecycle Marketing Manager to lead the customer journey across multiple channels, driving engagement and long-term customer value.

Responsibilities:

• Own and develop the full lifecycle marketing strategy across multiple channels
• Build and optimize automated, behavior-based customer journeys
• Leverage data to drive segmentation, personalization, and targeting
• Manage platforms such as Klaviyo, Attentive, and app push tools
• Develop and execute testing strategies to improve engagement and LTV
• Collaborate with cross-functional teams to align messaging and campaigns
• Continuously analyze performance and iterate based on insights

Requirements:

• 4+ years in lifecycle, CRM, or retention marketing
• Strong experience across email, SMS, and push channels
• Hands-on with platforms like Klaviyo, Braze, Airship, or similar
• Deep understanding of customer segmentation and personalization
• Data-driven mindset with strong analytical skills
• Experience in DTC, eCommerce, or app-based businesses
• Comfortable working cross-functionally in a fast-paced environment