Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. As a North America Field Marketing Intern, you will support programs that contribute to pipeline creation, customer engagement, and regional marketing goals during a defined summer internship experience.
Responsibilities:
- Support execution of regional marketing programs that contribute to pipeline growth and customer engagement
- Assist with coordination of field events, webinars, and integrated marketing campaigns
- Collaborate with sales and marketing teams to support alignment with target accounts and campaign goals
- Help execute targeted marketing activities for priority accounts in partnership with sales teams
- Track and review campaign performance to help identify opportunities for improvement
- Assist in developing marketing assets including emails, landing pages, and social content
- Support post-event and campaign follow-up activities, including lead tracking and engagement monitoring
- Conduct market and competitive research to support campaign planning
- Maintain accurate campaign data within CRM and marketing systems