Business Development Representative

Canopy is seeking a Business Development Representative to develop leads and build the sales pipeline in partnership with the marketing and sales teams. The role involves account-based sales development, researching target companies, and delivering personalized messages to key decision makers in the healthcare sector.

Responsibilities:

• Research, prospect and qualify named target accounts using a strategic, focused approach that values 'quality over quantity'
• Research target companies and identify key decision makers to better tailor lead follow-up and outreach
• Deliver compelling, personalized messages and offers to key personas such as the VP of Security, Chief Nursing Officer, and VP of Operations to secure first meetings
• In partnership with demand generation marketing, follow-up with qualified leads generated from the website and marketing campaigns in a timely manner
• Coordinate with sales representatives to align on target accounts, handoff leads, share prospect insights, and prepare for first meetings
• Represent Canopy at conferences and virtual events to engage and qualify prospective customers
• Provide 'voice of customer' feedback and competitive insights to sales, marketing and product teams to improve the offering and go-to-market strategy

Requirements:

• A bachelor's degree in business or a related field is preferred
• Clinical experience in a hospital or the medical field strong preferred
• A track record of measurable success in growing sales pipeline through a targeted account-based outbound approach
• Strong communication, analytical, and listening skills, with a positive and energetic phone presence
• Strong work-ethic with a strong sense of ownership, accountability and a desire to continually improve
• Exceptional writing skills and verbal communication skills to engage prospective customers
• Strong organizational and time management skills to prioritize daily and weekly activities, specifically following up with leads in a structured manner
• Natural teamwork skills to collaborate with marketing and sales colleagues
• Passion for having an impact on demand generation and sales growth