About this role
BBQGuys is a company focused on performance marketing, and they are seeking a Performance Marketing Specialist/Associate to support their Affiliate and Paid Social program. This hands-on role involves executing campaigns across various channels and collaborating with internal teams to ensure operational excellence.
Responsibilities:
- Execute and manage premium affiliate placements across content publishers, creators, and influencers
- Support outreach and onboarding of new brand-aligned, non-coupon affiliate partners
- Coordinate campaign placements, tracking links, and launch timelines
- QA tracking, attribution, and partner links within Impact
- Maintain partner documentation, notes, and performance summaries
- Support creator and affiliate workflows, including briefs, timelines, and more
- Builds and traffics campaigns across Meta and Pinterest (TikTok as needed)
- QA creative, audiences, URLs, and tracking prior to launch
- Monitor pacing and flag performance issues or anomalies
- Support creative testing and campaign iteration
- Maintain naming conventions, documentation, and overall account hygiene
- Partner with internal Creative and Brand teams on asset specifications, usage rights, and delivery timelines
- Support processes through documentation and internal operational improvements
- Assist with weekly reporting and performance snapshots
- Contribute to building scalable playbooks and execution checklists
Requirements:
- Hands-on experience with affiliate platforms (Impact preferred)
- Experience building and managing campaigns in Meta Ads Manager (Pinterest experience a plus)
- Experience working with content publishers, creators, or influencer partnerships
- Strong attention to detail and experience managing multiple campaigns simultaneously
- Comfortable executing against an established strategy and collaborating cross-functionally
- 2 years of experience in affiliate marketing
- Paid social experience is a plus
- E-commerce or enthusiast brand experience is preferred
- Familiarity with influencer whitelisting, creator licensing, or usage rights
- Reporting in Excel, Google Sheets, or dashboards