Key skills
Clinical experience in hospitalmedical fieldSales pipeline developmentAccount-based sales developmentSales prospectingLead follow-upMarket researchListeningGoCommunicationTime ManagementCollaborationSales
About this role
Canopyworks is a company focused on healthcare solutions, and they are seeking a Business Development Representative to develop leads and build the sales pipeline. This role involves account-based sales development, research, and collaboration with marketing and sales teams to engage senior health system executives.
Responsibilities:
- Account-based sales development: Research, prospect and qualify named target accounts using a strategic, focused approach that values 'quality over quantity'
- Account research: Research target companies and identify key decision makers to better tailor lead follow-up and outreach
- 1:1 sales prospecting: Deliver compelling, personalized messages and offers to key personas such as the VP of Security, Chief Nursing Officer, and VP of Operations to secure first meetings
- Inbound lead follow-up: In partnership with demand generation marketing, follow-up with qualified leads generated from the website and marketing campaigns in a timely manner
- Sales partnership: Coordinate with sales representatives to align on target accounts, handoff leads, share prospect insights, and prepare for first meetings
- Marketing support: Represent Canopy at conferences and virtual events to engage and qualify prospective customers
- Market insights: Provide 'voice of customer' feedback and competitive insights to sales, marketing and product teams to improve the offering and go-to-market strategy
Requirements:
- A bachelor's degree in business or a related field is preferred
- Clinical experience in a hospital or the medical field strong preferred
- A track record of measurable success in growing sales pipeline through a targeted account-based outbound approach
- Strong communication, analytical, and listening skills, with a positive and energetic phone presence
- Strong work-ethic with a strong sense of ownership, accountability and a desire to continually improve
- Exceptional writing skills and verbal communication skills to engage prospective customers
- Strong organizational and time management skills to prioritize daily and weekly activities, specifically following up with leads in a structured manner
- Natural teamwork skills to collaborate with marketing and sales colleagues
- Passion for having an impact on demand generation and sales growth