Director of Global Sales & Business Development

Metric Geo is seeking a high-impact Director of Global Sales & Business Development to lead revenue growth and expand market presence within the foundation drilling and heavy equipment sector. This strategic leadership role involves building a world-class sales organization and taking full ownership of global sales performance and key client relationships.

Responsibilities:

• Develop and execute global sales strategies to drive revenue and market share growth
• Lead both direct and distributor sales channels across domestic and international markets
• Define and implement pricing strategies in collaboration with finance and product teams
• Track performance against KPIs and optimise execution to meet targets
• Position the business as a trusted, innovative supplier in the foundation equipment space
• Build, lead, and mentor a high-performing global sales team
• Create a culture of accountability, performance, and continuous improvement
• Design and implement training programmes across product knowledge, negotiation, and CRM usage
• Develop succession plans and career pathways for top talent
• Oversee compensation, commission structures, and performance management
• Identify and secure new opportunities across LoDrills, TRs, LADs, and drilling systems
• Analyse market trends, competitors, and customer needs to shape strategy
• Lead go-to-market initiatives across multiple regions and product lines
• Represent the company at industry events, trade shows, and client meetings
• Build and maintain long-term relationships with key customers and partners
• Own sales forecasting, budgeting, and divisional P&L
• Drive process improvements and ensure regulatory compliance
• Monitor key metrics including conversion rates and customer acquisition costs
• Collaborate cross-functionally with engineering, production, and service teams
• Lead complex negotiations with key accounts
• Review and approve contracts, ensuring legal and commercial alignment
• Oversee contract lifecycle management and documentation processes
• Leverage CRM and analytics tools (Dynamics preferred) to optimise performance
• Report progress and insights to executive leadership

Requirements:

• 8+ years in sales leadership within heavy equipment, construction machinery, or industrial sectors
• 3+ years in a senior leadership or business development role
• Proven success managing international sales teams and large-scale deals
• Strong background in commercial operations, budgeting, and forecasting
• Strategic thinker with strong commercial acumen
• Exceptional leadership and team-building capability
• High integrity with a disciplined, process-driven approach
• Data-driven decision maker with pragmatic execution
• Advanced communication, negotiation, and relationship management skills
• CRM proficiency (Microsoft Dynamics preferred)
• Bachelor's degree in Business, Marketing, Engineering, or related field
• Exposure to manufacturing and equipment environments when required
• Must adhere to all safety standards and PPE requirements
• MBA preferred (not essential)