Senior Product Marketing and Content Manager

Cerbo is a high-growth healthcare SaaS company focused on supporting holistic lifestyles and personalized medicine. As a Senior Product Marketing and Content Manager, you will develop and execute an AI-driven marketing strategy, create impactful content, and support sales initiatives to enhance the customer experience.

Responsibilities:

• Build workflows to analyze sales calls, CRM data, and win/loss insights
• Translate insights into messaging, positioning, and website updates
• Develop and maintain competitive battlecards and objection-handling frameworks
• Continuously refine ICP segmentation across key practice types
• Own keyword strategy aligned to high-intent segments
• Execute SEO and Generative Engine Optimization (GEO) strategies
• Identify content gaps and ranking opportunities using AI-supported research
• Optimize content performance based on data and search trends
• Write and produce blog content: Thought leadership, Whitepapers, Listicles
• Create high-performing email content, including nurture sequences, sales emails, and promotional campaigns
• Build scalable workflows for content production and repurposing
• Run A/B tests across: Educational vs. conversion-focused content, Messaging angles and tone, Formats including blogs, video, and infographics
• Create segment-specific nurturing, sales cadences and messaging
• Update sales decks, one-pagers, and supporting materials
• Align website and sales messaging for consistency
• Support product launches and GTM initiatives

Requirements:

• 5 to 8 years in Product Marketing, Content Marketing, or Growth Marketing in SaaS
• Strong writing and storytelling skills with experience in blogging and long-form content
• Experience managing website content in a CMS
• Hands-on experience with HubSpot (or similar marketing automation platform)
• Experience creating and managing multi-channel content (written, video, social, visual)
• Experience with SEO and keyword strategy execution
• Familiarity with AI tools for content, research, or analysis
• Excitement to use AI to build and scale messaging across the sales funnel and customer marketing
• Experience building sales enablement materials
• Ability to operate independently in a fast-moving, lean environment
• Healthcare technology, EHR, or vertical SaaS experience
• Experience working with segmented ICPs or multi-product brands