Content Marketing Manager

Upland Software is a leader in cloud-based tools for digital transformation, and they are seeking a talented Content Marketing Manager for their B2B sales lead generation efforts. The role involves creating compelling content across various formats to expand the company's digital footprint and drive engagement.

Responsibilities:

• Create content marketing campaigns to drive leads and subscribers
• Own editorial calendar across blog, gated assets, customer stories, and SEO-driven content initiatives
• Use SEO best practices to generate traffic to our site
• Edit content created by others with the ability to convert highly technical content into something easy-to-understand and enjoyable to read
• Use AI tools to improve content efficiency while ensuring all outputs meet brand, compliance, and quality standards
• Collaborate with other departments, including the Sales team, product marketing, event marketing and demand generation, to create innovative content ideas
• Solid understanding of product marketing fundamentals, with the ability to translate technical features into customer-centric benefits and craft content that supports product positioning and market differentiation
• Analyze clients’ and prospects’ feedback, to suggest new marketing and sales plans
• Generate campaign reports; analyze campaign effectiveness and communicate business results
• Other duties as assigned

Requirements:

• Bachelor's degree required
• 3-4 years of experience in direct B2B digital content development strategies
• Must be authorized to work in the United States on a full-time basis for any employer
• Bachelor's degree in English, Marketing, Journalism or related field
• Able to communicate with both a technical & non-technical audience
• Experience with CRM systems and/or online content management systems/project management tools a plus
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
• Excellent writing skills, as well as the ability to communicate and collaborate effectively
• Self-driven working style and ability to juggle multiple projects at a time
• At least three years of experience writing for a B2B audience
• Experience using WordPress or similar CMS platforms preferred