Content Marketing Manager

NetCov specializes in delivering cutting-edge IT and cybersecurity solutions, and they are seeking a Content Marketing Manager to serve as the lead storyteller and editorial strategist. This role involves owning the strategy, creation, and performance of all marketing content while leveraging AI tools to produce high-impact narratives that resonate with executive audiences and drive pipeline.

Responsibilities:

• Develop and manage NetCov’s editorial calendar aligned with revenue targets
• Align content to ICP verticals (credit unions, financial institutions, AEC) and key offerings (managed services, cybersecurity, compliance, cloud)
• Translate company priorities into campaign-driven content themes
• Align content to buyer journey stages: awareness consideration decision expansion
• Collaborate closely with demand generation priorities and campaign planning
• Leverage AI tools and modern content workflows to scale content production, repurpose core ideas across formats, and accelerate time-to-market
• Produce and scale high-impact thought leadership content across multiple formats (articles, guides, executive POVs, etc.)
• Develop case studies and client success stories that demonstrate measurable business impact
• Create demand generation content including blogs, landing pages, and email nurture sequences
• Develop sales enablement materials such as one-pagers, battlecards, and technical explainers
• Translate core content into webinars, podcasts, and event materials to maximize reach and reuse
• Partner with Solution Engineering, Sales, and Customer Success to ensure technical accuracy and relevance
• Own timelines for drafting, editing, publishing, and distributing content
• Partner directly with Sales leadership to identify objections, lost deal patterns, and content gaps
• Develop content that accelerates deal velocity and removes friction in the sales process
• Support account-based marketing (ABM) initiatives with targeted messaging
• Build vertical-specific messaging aligned to high-value accounts
• Support SEO strategy through structured content development and keyword alignment
• Optimize content for search visibility, engagement, and conversion
• Manage content distribution across website, email campaigns, and LinkedIn
• Support paid amplification efforts in coordination with demand generation
• Partner with Revenue Operations to ensure content performance is accurately captured within marketing and sales systems
• Track and report on content performance, including engagement, conversion rates, and pipeline contribution
• Analyze content-attributed pipeline and influence on deal progression
• Continuously refine messaging based on performance data and market feedback
• Support testing and optimization of headlines, formats, and calls-to-action
• Ensure brand voice, tone, and narrative consistency across all marketing materials
• Develop executive-level messaging aligned with NetCov’s positioning
• Elevate NetCov’s brand from vendor to trusted advisor through content
• Maintain content documentation, asset libraries, and editorial workflows
• Manage publishing cadence and content production timelines
• Perform other duties as assigned

Requirements:

• 5–10 years of experience in B2B content marketing, thought leadership, or editorial roles
• Ability to translate complex IT, cybersecurity, and compliance topics into clear business value
• Experience developing editorial calendars and structured content strategies
• Experience working cross-functionally with Sales, Customer Success, and technical teams
• Strong understanding of SEO and content performance metrics
• Experience producing long-form content including whitepapers, case studies, and guides
• Ability to manage multiple content initiatives in a fast-paced environment
• Strong organizational and project management skills
• Experience in cybersecurity, cloud services, managed services, or B2B technology
• Experience working within CRM and marketing automation platforms (HubSpot preferred)
• Familiarity with sales intelligence and conversation platforms (Gong or similar)
• Experience supporting email marketing platforms and campaign execution tools
• Comfort using data and reporting tools to measure content performance and pipeline impact
• Experience working in a private equity-backed or high-growth environment
• Familiarity with account-based marketing (ABM) strategies and tools
• Experience in regulated industries such as financial services, credit unions, or compliance-driven environments
• Proven ability to leverage AI tools to scale content production, repurpose ideas across formats, and increase output without sacrificing quality