Siemens Healthineers is a leader in medical technology, dedicated to pioneering breakthroughs in healthcare. The Director of Portfolio and Product Management will lead the design and development of product strategies for Microwave Ablation and related software solutions, focusing on market opportunities, lifecycle management, and collaboration with cross-functional teams.
Responsibilities:
- Align upstream marketing function with the objectives of the business. Ensure that marketing strategies and initiatives are closely aligned with overall business goals measured by metrics like revenue contribution, customer acquisition efficiency, and marketing-generated pipeline value
- Develop and implement strategic plans to drive the success of the VIS MW and software portfolio
- Identify and collaborate broadly on business development opportunities. Collect, collate and verify the validity of thorough market analysis, and create actionable strategies to achieve the company's objectives
- Engage external business and industry experts to learn and influence business strategies, being alert to opportunities for growth
- Conduct comprehensive market research, trend analysis, and customer segmentation to identify unmet needs, emerging opportunities, and risks related to the Microwave Ablation and software solutions market segments
- Provide data-driven recommendations to guide the product pipeline and portfolio strategy
- Owns Strategy Map Creation: Goals Objectives, Strategies, SWOT, Proposed Tactics based on SWOT, Competitive Analysis (include competing treatment modalities where applicable to TAM)
- Collaborate with key stakeholders to (including Key Industry Opinion Leaders) define product roadmaps that align with customer needs, market demands, and company goals
- Works closely with Medical Affairs and other key stakeholders to inform clinical trial design and ensure alignment between evidence generation efforts and commercial strategy
- Evaluate market opportunities and develop business cases for new products, features, and enhancements to maintain clinical relevance
- Collaborates heavily on Regulatory Plan: Priority markets, Rationale, and language strategy
- Identify and collaborate broadly on potential new markets or target new customer segments, measured by market penetration metrics and revenue growth in the new markets
- Engage with key customers, clinicians, and stakeholders to understand pain points and gain insights that inform upstream marketing initiatives
- Influence product design and development to ensure customer-focused solutions
- Analyze competitor strategies, pricing models, and product portfolios to identify differentiation opportunities
- In conjunction with key stakeholder, develop go-to-market strategies and value propositions that strengthen the company’s market position
- Establish and nurture inorganic partnerships with complementary businesses or influencers to amplify brand reach and drive mutually beneficial growth
- Build partnerships organically within the Siemens Healthineer’s ecosystem to foster new product and service development
- Build external partnerships with industry societies, medical societies, hospital groups and research firms to drive insights, research relationships which support the advancement of therapies, technology development and research
- Partner closely with New Product Introductions, Corporate & Business development, R&D, Product Management, Sales, Downstream Marketing, and other key stakeholders to align upstream initiatives with the broader business strategy
- Along with the leadership team devise strategic initiatives to assist in the development of growth, product diversification, and business reengineering initiatives in order to accomplish business goals
- Work closely with global teams to ensure regional market needs are incorporated into product planning
- Partner closely with internal finance team to drive the development of financial models and ROI analyses to prioritize investments in product development and marketing initiatives
- Ensure marketing efforts deliver measurable business outcomes and support revenue growth targets
- Present strategic recommendations, product roadmaps, and market insights to senior leadership
- Develop and maintain dashboards to track progress on upstream marketing initiatives and key performance indicators (KPIs)
Requirements:
- 10+ years of related experience, including 7+ years in management roles
- Bachelor's degree or equivalent is required; a master's degree is preferred
- Proven ability, competence, and confidence to lead and develop teams, with strong interpersonal and communication skills
- Proficient in business tools such as Microsoft Office Suite (Word, Excel, PowerPoint) and email platforms
- Extensive and comprehensive professional know-how in relevant domains, with demonstrated ability to solve complex, multi-dimensional problems
- Strong professional judgment and decision-making skills
- Experience with HCM platforms (e.g., Workday) or equivalent ERP systems