Director, Product Management – Consent and Preference Management

Humana Inc. is a leading U.S. healthcare company, and they are seeking a Director of Consent & Preference Management Platforms to lead the strategy and development of their consent and preference management capabilities. This role involves defining the platform vision, ensuring compliance, and fostering customer trust through effective engagement across various touchpoints.

Responsibilities:

• Collaborate with other business groups to define and own the multiyear enterprise roadmap for Humana’s Consent & Preference Management Platform, including consent capture, preference expression, policy enforcement, and downstream activation
• Establish the platform as the authoritative source for customer consent and preference decisions across all engagement channels and partners
• Align platform strategy with enterprise priorities around customer trust, regulatory compliance, personalization, omnichannel engagement, and operational efficiency
• Anticipate and prepare for emerging regulatory, market, and consumer expectations related to consent, transparency, and data usage
• Collaborate on the design and evolution of scalable capabilities to capture, manage, normalize, and activate customer consent and preferences (e.g., channels, topics, frequency, content types)
• Drive standardization of consent and preference taxonomy, data models, and APIs to ensure consistency across lines of business and touchpoints
• Ensure seamless integration through reusable services and APIs with marketing platforms, CRM systems, customer service tools, analytics platforms, and third‑party partners
• Partner closely with Legal, Privacy, Compliance, Marketing, Digital, and Customer Experience teams to ensure regulatory adherence and business alignment
• Establish governance models and operating rhythms to manage enterprise adoption, change management, and policy alignment
• Influence senior stakeholders by translating regulatory and platform requirements into clear business value
• Champion customer trust by ensuring consent and preferences are consistently honored across all interactions
• Advocate for intuitive, transparent customer experiences related to consent capture and preference management
• Leverage customer and operational insights to continuously improve usability and clarity
• Define and track KPIs related to consent coverage, preference adoption, compliance effectiveness, and platform performance
• Monitor data quality, integration fidelity, and operational effectiveness, driving continuous improvement
• Identify opportunities to reduce operational friction while increasing compliant activation of customer data

Requirements:

• 8+ years of experience in product management, platform management, or digital capabilities, with a focus on consent, preferences, customer data, or privacy‑driven systems
• Proven experience leading enterprise‑scale platforms that operate across multiple channels and business units
• Strong understanding of regulatory requirements (e.g., HIPAA, TCPA, CCPA, DNC) and their impact on customer engagement platforms
• Demonstrated ability to partner with Legal, Privacy, and Compliance teams in highly regulated environments
• Excellent executive communication, stakeholder leadership, and decision‑making skills
• Bachelor's degree in Business, Technology, or a related field; MBA or advanced degree preferred
• Healthcare industry experience or familiarity with regulated environments
• Experience with omnichannel engagement, personalization, or next‑best‑action platforms
• Familiarity with identity management, data governance frameworks, and enterprise consent models
• Experience enabling platform adoption across marketing, service, and digital ecosystems