Content Marketing Manager

Upland Software is a leader in cloud-based tools for digital transformation, seeking a talented Content Marketing Manager to enhance their B2B sales lead generation efforts. The role involves creating engaging content across various platforms and collaborating with teams to drive leads and improve online presence.

Responsibilities:

• Create content marketing campaigns to drive leads and subscribers
• Own editorial calendar across blog, gated assets, customer stories, and SEO-driven content initiatives
• Use SEO best practices to generate traffic to our site
• Edit content created by others with the ability to convert highly technical content into something easy-to-understand and enjoyable to read
• Use AI tools to improve content efficiency while ensuring all outputs meet brand, compliance, and quality standards
• Collaborate with other departments, including the Sales team, product marketing, event marketing and demand generation, to create innovative content ideas
• Solid understanding of product marketing fundamentals, with the ability to translate technical features into customer-centric benefits and craft content that supports product positioning and market differentiation
• Analyze clients’ and prospects’ feedback, to suggest new marketing and sales plans
• Generate campaign reports; analyze campaign effectiveness and communicate business results
• Other duties as assigned

Requirements:

• Bachelor's degree required
• 3-4 years of experience in direct B2B digital content development strategies
• Must be authorized to work in the United States on a full-time basis for any employer
• Bachelor's degree in English, Marketing, Journalism or related field
• Able to communicate with both a technical & non-technical audience
• Experience with CRM systems and/or online content management systems/project management tools a plus
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
• Excellent writing skills, as well as the ability to communicate and collaborate effectively
• Self-driven working style and ability to juggle multiple projects at a time
• At least three years of experience writing for a B2B audience
• Experience using WordPress or similar CMS platforms preferred