Manager/Sr. Manager - Customer / Digital Marketing Analytics (Retail/CPG)

Tiger Analytics is an advanced analytics consulting firm that partners with Fortune 100 companies to generate business value from data. The ideal candidate will drive decision-making across marketing, customer, and retail functions by performing deep-dive analyses and translating complex data into actionable insights.

Responsibilities:

• Perform deep-dive analysis on digital/web and business data to generate actionable insights
• Deliver quick turnaround analysis to support fast-paced business decision-making
• Analyze customer behavior, campaign performance, and retail trends to identify growth opportunities
• Drive use cases across Retail, Marketing, and Customer Analytics
• Translate complex data into clear, compelling narratives and executive-ready presentations
• Partner with cross-functional teams including Marketing, Product, and Business stakeholders
• Design, develop, and track KPIs, dashboards, and performance metrics
• Support Marketing in campaign planning, A/B testing, and performance measurement
• Identify trends, patterns, and anomalies in large datasets to support strategic decisions
• Ensure data accuracy, consistency, and robust quality checks across all analyses
• Build strong relationships with Marketing leadership, including the CMO, to understand business goals, gaps, and customer strategy
• Align data and analytics initiatives with the overall marketing vision and roadmap
• Define and drive the analytics development roadmap in collaboration with technical teams