Armada is a full-stack edge infrastructure company delivering compute, connectivity, and sovereign AI/ML to some of the world’s most remote places. They are seeking a Product Marketing Manager to define, position, and scale their Galleon/Leviathan products, focusing on translating technical capabilities into clear customer value propositions. The role involves close collaboration with product and engineering teams, as well as developing messaging and sales enablement assets.
Responsibilities:
- Own positioning and messaging for Galleon & Leviathan
- Translate Galleon & Leviathan features and vision into clear customer value propositions
- Define ICPs, buyer personas, use cases, and customer journeys for edge driven deployments
- Partner closely with Product and Engineering on roadmap narrative, packaging, and feature launches
- Lead platform and feature launches with strong internal readiness and external clarity
- Analyze the competitive landscape and work across GTM and Product to come up with the unique value proposition for Galleon & Leviathan
- Develop use case-driven messaging for industries needing Galleon & Leviathan, including but not limited to emergency management, oil & gas, mining, utilities, telcos, and manufacturing
- Map Armada Galleon & Leviathan capabilities to real world operational, security, and deployment challenges
- Support vertical or segment specific GTM motions with Sales and Solutions Engineering
- Build sales enablement assets that clearly explain what Galleon & Leviathan do, where they fit, and why they win
- Create pitch narratives, messaging frameworks, solution briefs, and competitive positioning
- Partner with Sales, SEs, and Customer Success to support pipeline creation and deal acceleration
- Ensure consistent, technically accurate messaging across the field
- Act as the connective tissue between Product, Engineering, Sales, and Marketing
- Incorporate customer and field feedback into positioning and roadmap narratives
- Support analyst briefings and market education around edge computing and distributed infrastructure
- Engage directly with customers to understand edge deployment challenges and buying drivers
- Track competitive platforms and technologies in edge computing and infrastructure
- Help shape how the market understands Armada’s edge strategy and differentiation
Requirements:
- 5–8+ years of experience in product marketing or related roles
- Experience marketing technical hardware/platforms, ideally with background in communications, networking, drones, and/or edge computing
- Proven ability to translate complex products into customer centric- messaging
- Strong cross functional- collaboration with Product and Engineering
- Comfort operating in fast-moving, ambiguous environments
- Background in engineering, infrastructure, networking, or technical pre-sales
- Familiarity with edge deployment models and hybrid environments
- Experience selling to enterprise, government, or regulated industries
- Exposure to early stage or high- growth- platform companies