Key skills
Performance marketingDemand generationGrowth marketingSEOAEOAI search behaviorsWebinarsDigital eventsConversion optimizationMarketing automation platformsExperimentation platformsAgency managementHealthcare domain knowledgeBenefits domain knowledgeHR tech domain knowledgeAIAnalyticsCollaborationSales
About this role
Gravie is a company focused on creating health benefits for small and midsize businesses. They are seeking a Manager, Performance Marketing to build and lead a new performance marketing function, developing strategies and processes to drive growth across various digital channels.
Responsibilities:
- In partnership with the VP, Marketing establish the strategy, roadmap and operating model for performance marketing
- Define success metrics and measurement frameworks tied to pipeline and revenue; develop dashboard and reporting that connect marketing activities to business outcomes
- Design and implement the foundational processes, tools and reporting needed to scale the function
- Own and optimize performance across channels such as SEO, AEO, paid search, paid social and emerging discovery platforms; develop experimentation frameworks to continuously test and improve performance
- Build programs that convert awareness into qualified interest and sales opportunities, including webinars, events and other demand-generation campaigns
- Develop high-performing assets and campaigns while building repeatable frameworks, templates and toolkits that enable programs to scale without reinventing work each time
- Use data to identify growth opportunities and remove friction across the buyer journey
- Establish best practices, processes, and collaboration models across marketing and sales
- Manage agency or external partner relationships as needed
Requirements:
- 5–8+ years of experience in performance marketing, demand generation or growth marketing
- Experience building or scaling performance marketing programs from early stages
- Strong knowledge of SEO and emerging AEO/AI search behaviors
- Experience running webinars, digital events or demand-generation campaigns
- Expertise in analytics and conversion optimization
- Comfort working cross-functionally with product, sales and marketing teams
- Experience in healthcare, benefits or HR tech strongly preferred
- Familiarity with modern marketing tools such as marketing automation platforms, analytics tools, and experimentation platforms
- Experience managing agencies or external partners
- Previous experience at a high growth company