Marketing Manager Learning Solutions

Stride, Inc. is seeking a contract-based Marketing Manager for Learning Solutions who will be responsible for developing and optimizing marketing strategies to support B2B education partners. The role focuses on creating impactful content and campaigns to enhance partner marketing efforts and drive B2C enrollments.

Responsibilities:

• Serve as the primary marketing point of contact for B2B partners, understanding their enrollment goals, target learner segments, and marketing capabilities
• Develop partner-specific marketing plans and toolkits that support lead generation and enrollment growth
• Provide ongoing consultation, best practices, and performance insights to partners to optimize their marketing and outreach efforts
• Build and execute integrated marketing strategies that can be white-labeled or co-branded for B2B partners
• Lead the creation of B2C promotional campaigns—including messaging frameworks, landing pages, email sequences, social media content, and promotional assets
• Conduct market and learner research to inform positioning, creative direction, and content approaches
• Develop compelling messaging and value propositions for learning programs across multiple modalities (online, bootcamp, workforce training, etc.)
• Produce high-quality collateral for partner use, such as brochures, program guides, videos, infographics, FAQs, and digital ads
• Work cross-functionally with creative teams, product teams, and subject matter experts to ensure accuracy and brand alignment
• Track partner usage of collateral and measure impact on enrollment outcomes
• Analyze campaign performance and recommend data-driven improvements
• Maintain a scalable library of marketing assets and templates to streamline partner enablement
• Partner with Product, Sales, and Learning Experience teams to ensure marketing materials accurately reflect program features, learner outcomes, and competitive advantages
• Support Sales with marketing materials and presentations for new partner acquisition

Requirements:

• Five (5) years of experience in marketing, with at least 2 years in partner marketing, education marketing, or B2B2C environments
• Demonstrated ability to create B2C marketing collateral that drives engagement, leads, and conversion
• Strong writing, storytelling, and editing skills with the ability to translate complex concepts into clear, compelling copy
• Experience managing cross-functional projects and working with creative teams
• Proficiency in marketing tools such as CMS platforms, email automation systems, and analytics tools
• Ability to clear the required background check
• Experience in education, edtech, upskilling, or workforce development markets
• Familiarity with partner enablement strategies and co-marketing
• Background in UX writing, funnel optimization, or program positioning
• Experience working in fast-paced, high-growth environments