Key skills
Product MarketingGo-to-market methodologyCompetitive Market AnalysisB2B SaaSInsurtechHealth ITCross-functional Project ManagementCustomer SegmentationMessaging DevelopmentSales EnablementAccount-Based Marketing (ABM)HIPAA ComplianceInfluencingCoachingAnalytical skillsInnovative thinkingGoProject ManagementProduct ManagementCommunicationCollaborationSales
About this role
Milliman is a respected consultancy with expertise in various fields including actuarial science and information technology. The Senior Product Marketing Manager will develop and execute marketing strategies for the Curv and Nodal product suites, ensuring effective messaging and alignment with organizational goals.
Responsibilities:
- Own and drive marketing initiatives for the product suites, ensuring strategic prioritization, efficient execution, and measurable success
- Lead and implement go-to-market strategies, as well as product growth and retention plans, for both existing and new products
- Develop and execute customer segmentation, positioning, and messaging for the product line
- Gather market intelligence, monitor competitive activity, and identify customer needs to inform marketing positioning and activities
- Design, execute, and report on campaign performance with a data-driven, interactive approach, collaborating closely with other departments
- Foster strong engagement and collaboration across teams to ensure activities are aligned with organizational goals
- Create sales enablement and customer-facing content in partnership with the Marketing team and Product Management
- Establish and support best practices in brand and product marketing
Requirements:
- 10+ years of relevant experience
- 8+ years of product marketing experience, preferably in Insurtech and/or health IT industries
- Background in B2B software-as-a-service environment
- Strong cross-functional project management skills
- Exceptional communication and influencing abilities, both written and verbal, with internal and external audiences
- Expertise in go-to-market methodology and product marketing principles
- Advanced skills in competitive market analysis
- Ability to quickly and concisely create product content for both technical and non-technical audiences
- Demonstrated success in driving adoption, growth, and tangible results for established and emerging products
- Continued education and/or advanced degree(s)
- Experience with ABM (Account-Based Marketing) strategies or personalized content at scale
- Experience with health data or Insurtech products
- Experience in environments subject to HIPAA and/or PCI regulations