Lifecycle Marketing Manager

Vanta is a company dedicated to helping businesses earn and prove trust through continuous security monitoring. As a Lifecycle Marketing Manager, you will develop and execute data-driven lifecycle marketing strategies to enhance customer engagement and retention, collaborating with various teams to ensure a seamless customer experience.

Responsibilities:

• Own lifecycle strategy and execution across email, in-product, and other channels to drive onboarding, activation, retention, and expansion
• Map and maintain end-to-end customer journeys, identifying key moments, gaps, and opportunities for impact
• Design and execute end to end lifecycle programs from ideation through launch, QA, and iteration
• Translate product usage and behavioral signals into targeted, trigger-based lifecycle programs
• Define segmentation and size audiences using product and CRM data to prioritize highest-impact opportunities
• Use AI as a core part of how you work to accelerate personalization, increase testing velocity, and automate lifecycle workflows
• Establish scalable experimentation frameworks (A/B, multivariate, holdouts) that drive continuous learning and optimization
• Drive cross-functional partnership with Product, Product Marketing, Marketing Ops, Data, Sales, and Customer Success to align on customer insights, influence roadmap decisions, and deliver cohesive, high-impact lifecycle programs
• Develop compelling messaging, content, and visuals that resonate with B2B audiences
• Own performance reporting and use insights to inform prioritization and roadmap decisions
• Support product launches and strategic initiatives through coordinated lifecycle campaigns
• Maintain data quality and compliance while enabling accurate segmentation and behavioral targeting

Requirements:

• 4–6 years of B2B lifecycle marketing experience focused on adoption, retention, and expansion, ideally within a product-led growth (PLG) environment
• Expertise in marketing automation (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)
• Strong analytical skills with experience using behavioral and product data to inform strategy
• Experience building triggered, behavior-based lifecycle programs
• High product acumen and ability to identify and size impactful opportunities
• Experience mapping customer journeys and documenting lifecycle frameworks
• Strong creative instincts across messaging, content, and campaign development
• Experience running structured experimentation programs
• Excellent cross-functional collaboration and project management skills
• Familiarity with in-product messaging tools (e.g., Pendo, Intercom, Chameleon) is a plus
• Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact