Lifecycle & Retention Marketing Manager

Gardyn is a fast-growing company on a mission to make fresh, healthy food accessible to every home through innovative indoor gardening technology. They are seeking a Lifecycle & Retention Marketing Manager to drive recurring revenue growth by optimizing lifecycle marketing strategies and enhancing customer engagement across various channels.

Responsibilities:

• Own and optimize lifecycle marketing across email, SMS, push, and in-app channels to drive activation, repeat purchase, membership sign-up, renewal, and win-back
• Build and refine customer segmentation strategies based on lifecycle stage, product adoption, purchase behavior, and cohort data
• Partner with product and CX teams to map end-to-end customer journeys, identifying opportunities to improve engagement, reduce friction, and increase retention
• Develop and execute a continuous test-and-learn roadmap to improve conversion, retention, and overall customer lifetime value
• Support and enhance the membership marketing strategy, including value proposition development, churn reduction, and renewal optimization
• Lead merchandising strategy across web and app, including product placement, cross-sell and upsell logic, and PDP optimization
• Define and execute targeted campaigns to drive accessory and consumable adoption, increasing attach rate and average order value
• Collaborate with creative and content teams to develop high-performing assets across PDPs, landing pages, lifecycle channels, and in-app experiences
• Monitor performance across lifecycle, campaigns, and merchandising initiatives; synthesize insights and translate them into clear, actionable recommendations
• Work cross-functionally with product, analytics, CX, and marketing teams to prioritize and execute high-impact initiatives

Requirements:

• 5+ years of experience in lifecycle, retention, or CRM marketing, ideally within a subscription or e-commerce business
• Proven experience owning or contributing to lifecycle programs across email, SMS, push, and/or in-app messaging
• Strong understanding of retention strategies, customer lifecycle stages, and subscription-based business models
• Experience with segmentation, cohort analysis, A/B testing, and using data to drive personalization and performance
• Ability to connect marketing initiatives to business outcomes such as LTV, conversion, retention, and engagement
• Familiarity with lifecycle and analytics tools such as Klaviyo, Iterable, Amplitude, or similar platforms
• Experience partnering cross-functionally with product, engineering, CX, and creative teams
• Strong strategic thinking with the ability to break down complex problems into clear, actionable plans
• Creative mindset with the ability to craft compelling messaging and campaigns across multiple touchpoints
• Highly collaborative with strong communication skills and a bias for action
• Detail-oriented with high standards for execution and a continuous test-and-learn mentality
• Deeply customer-focused, with a passion for improving the end-to-end customer experience and driving meaningful impact