Senior Product Marketing Manager – ARIA CORE (US Remote)

Siemens Healthineers is a leader in medical technology, pioneering breakthroughs in healthcare. They are seeking a Senior Product Marketing Manager to lead global product marketing initiatives for ARIA CORE, focusing on positioning, go-to-market execution, and collaboration with various teams.

Responsibilities:

• Co-own global positioning, messaging, and value propositions for ARIA CORE PLATFORM in partnership with other Senior PMM's
• Define and refine target customer segments, buyer personas, and global use cases across clinical, operational, and IT stakeholders
• Partner with Product Management to incorporate global market and customer insights into roadmap and release planning
• Lead or co-lead global go-to-market planning for ARIA CORE releases, feature launches, and capability expansions
• Own defined GTM workstreams (e.g., specific modules, workflows, segments, or regions) to ensure clarity of accountability
• Support consistent global execution while enabling appropriate regional adaptation
• Translate complex clinical workflows, system integrations, and technical capabilities into clear, differentiated customer value
• Act as a global subject matter expert for assigned ARIA CORE domains, supporting regions, Sales, and Marketing
• Ensure messaging and claims align with regulatory, clinical, and operational realities
• Develop high-impact sales enablement assets including value narratives, competitive positioning, demo stories, and objection handling
• Partner with regional marketing and sales enablement teams to support training and field readiness globally
• Work closely with Product Management, Clinical, Services, and Commercial teams to align strategy and execution
• Coordinate closely with the existing ARIA CORE Senior PMM to ensure clear ownership, minimal overlap, and efficient execution
• Contribute to broader Digital Oncology portfolio strategy and senior-level marketing initiatives

Requirements:

• Bachelor's degree in Marketing, Business, Life Sciences, Engineering, or a related field (or equivalent experience)
• 7+ years of experience in Product Marketing, Product Management, or closely related commercial roles
• 3+ years in a senior or lead Product Marketing role with ownership of defined product or platform areas
• Proven experience leading global go-to-market strategy and execution for complex B2B software or platform offerings
• Experience developing positioning, messaging, and value propositions for enterprise or regulated markets
• Demonstrated ability to translate technical, clinical, or operational complexity into clear customer and sales narratives
• Strong experience partnering cross-functionally with Product Management, Sales, and Regional Marketing teams
• Experience supporting multi-region or global launches, with alignment across central and regional stakeholders
• Excellent written and verbal communication skills, including executive-level presentation and influence
• Advanced degree (MBA, MS, MPH, or equivalent)
• Experience in healthcare IT, oncology software, medical device software, or other regulated enterprise environments
• Prior exposure to or experience marketing to clinical, operational, and IT buyer personas
• Experience serving as a subject matter expert for assigned product domains, supporting field teams and customer engagements
• Familiarity with regulatory, clinical, and claims review processes relevant to healthcare technology
• Experience contributing to platform or portfolio-level marketing strategies, beyond single-product ownership
• Comfort operating in a matrixed, global organization with shared ownership and clearly defined accountability