Brand Marketing Manager - Campaigns

Cohere is an AI company focused on scaling intelligence to serve humanity through innovative models for developers and enterprises. The Brand Marketing Manager - Campaigns will be responsible for developing and optimizing paid media campaigns to enhance brand awareness and recognition across various channels.

Responsibilities:

• Develop and implement paid media strategies to drive broad brand awareness across digital channels (social media, display, video, search, etc.); out-of-home advertising; audio advertising / podcasts; and more
• Collaborate with media agency partners to plan, buy, and optimize campaigns that reach target audiences and build Cohere brand recognition
• Monitor campaign performance each workday, make data-driven optimizations, and report on KPIs including reach, impressions, frequency, brand lift, and engagement
• Manage media budgets effectively, ensuring optimal ROI and efficient spending
• Conduct regular competitive analysis to identify opportunities and benchmark performance
• Prepare regular performance reports for leadership, highlighting insights and recommendations
• Collaborate with marketing, design, and sales teams to ensure alignment on brand messaging and goals
• Work with creative teams to develop and test new messaging variants
• Stay current with digital advertising trends, platform updates, and emerging opportunities