Business Development Representative, B2B SaaS

Role Overview

• Proactively identify and engage potential customers through cold calls, emails, and LinkedIn outreach.
• Identify key industry trends, potential customers, and strategic entry points into the US market.
• Conduct initial discovery calls to assess customer needs, pain points, and fit for Trustana’s solutions.
• Work closely with Account Executives and Marketing to refine outreach strategies and messaging.
• Maintain accurate records of all prospecting activities and customer interactions in the CRM.
• Represent Trustana in virtual events, webinars, and trade shows focused on SaaS and retail technology.

Requirements

• 2
• 3 years of experience in business development, sales, or lead generation (B2B SaaS experience is required)
• Strong communication and persuasion skills; comfortable reaching out to cold leads.
• Experience conducting solution demos and turning those into qualified discussions.
• Familiarity with CRM tools (HubSpot, Salesforce, etc.).
• Understanding of SaaS sales cycles and consultative selling.
• Self-motivated, goal-oriented, and thrive in a remote work environment.