Marketing Funnel & Strategy Program Manager

Marvel Marketers is a global Marketing Automation and Digital Marketing Consultancy seeking a Program Manager to partner with marketing leadership and cross-functional teams. This role is responsible for driving marketing performance through data analysis, funnel optimization, and structured program execution, while also providing operational leadership across key marketing programs.

Responsibilities:

• Own the data and analysis that drive improvements across the marketing and sales pipeline
• Track leads, MQLs, opportunities, and conversions across segments, account tiers, and sources
• Analyze funnel performance to identify conversion gaps and recommend solutions
• Build and maintain marketing funnel dashboards and reports to support decision-making
• Translate raw data and analytics into clear business insights and recommendations
• Partner with marketing and sales development teams to understand pipeline challenges and improve lead quality, handoff processes, and conversion performance
• Maintain and analyze marketing data to identify opportunities for growth, engagement, and targeting within the existing database
• Support leadership with data-driven insights related to marketing performance and pipeline health
• Lead and coordinate cross-functional initiatives that improve marketing performance and operational scale
• Plan and manage strategic marketing initiatives from concept through execution
• Define project scope, milestones, success metrics, and timelines for key programs
• Manage dependencies and cross-functional coordination across marketing, sales development, and related teams
• Facilitate working sessions and recurring meetings to drive progress and accountability
• Track project progress and provide updates to leadership
• Identify process gaps and implement new frameworks, workflows, or operating models to improve efficiency
• Serve as a strategic operational partner to marketing leadership
• Support marketing leadership with strategic planning, operational execution, and program oversight
• Help translate ideas, strategies, and initiatives into structured plans, documentation, and execution roadmaps
• Prepare data summaries, presentations, and briefing materials for leadership discussions and business reviews
• Assist with marketing planning cycles and performance reviews by developing supporting analysis and reporting
• Work within marketing dashboards and reporting systems to monitor performance and inform strategic decisions

Requirements:

• Strong understanding of B2B marketing strategy and pipeline funnel mechanics
• Prior marketing experience or background in marketing operations, demand generation, or growth marketing strongly preferred
• Experience working with marketing analytics, dashboards, and funnel reporting tools
• Proven ability to analyze marketing performance data and translate insights into strategic recommendations
• Experience collaborating with sales development or revenue teams to improve pipeline performance
• Strong program and project management skills, including managing timelines, stakeholders, and cross-functional initiatives
• Ability to work between strategic planning and hands-on operational execution
• Strong communication and facilitation skills with experience working with senior stakeholders
• Advanced proficiency with spreadsheets and data analysis tools
• Analytical thinker with strong marketing intuition
• Highly organized program manager who can drive multiple initiatives simultaneously
• Comfortable turning ambiguous ideas into structured plans and execution frameworks
• Experienced working closely with senior leadership to support strategy and operational execution
• Able to balance data analysis, marketing strategy, and operational coordination in a fast-moving environment