Marketing Manager

Native Teams is a global platform for work payments and employment, and they are seeking a Marketing Manager to shape and execute their regional marketing strategy. The role involves developing tailored campaigns, driving brand visibility, and generating demand across the US and Canada.

Responsibilities:

• Conduct deep market analysis to identify opportunities, competitor moves, and audience insights across the US and Canada
• Ensure campaigns are designed to directly resonate with our ICPs, reflecting the distinct business cultures and dynamics of North American markets
• Develop integrated marketing campaigns tailored for the US, with expansion into the Canadian market
• Drive earned media efforts, partnerships, and collaborations to boost visibility and credibility across North America
• Collaborate with PPC, Brand Marketing, and Automation teams to align strategies and secure stakeholder buy-in
• Ensure seamless execution of campaigns from planning to delivery
• Build and nurture relationships with media, industry influencers, and tech partners across the US and Canada
• Leverage personal and company networks to create co-marketing opportunities, event presence, and thought leadership initiatives
• Define clear KPIs for brand visibility, lead generation, and pipeline contribution
• Track, analyze, and report on campaign effectiveness, continuously optimizing for better ROI
• Share insights with leadership and cross-functional teams to guide future strategy

Requirements:

• 5+ years in B2B Marketing, preferably in tech/SaaS, with at least 2 years in a regional role covering North America
• Strong understanding of the US and Canadian markets, customer behavior, and media landscape
• Proven ability to design and execute tailored marketing campaigns across North American markets
• Strong proficiency in earned media, PR, and partnership management
• Excellent stakeholder management, able to influence and secure alignment across teams
• Analytical mindset with experience measuring marketing performance and ROI
• Fluency in English required
• Existing connections in the US and Canadian tech ecosystems are highly desirable
• French proficiency is a plus (given Canadian market presence)