Senior Director – Sales, Onboarding and Engagement

General information

Career area Deposits Products & Marketing Work Location(s) 601 S. Tryon Street, NC Remote? No Ref # 22069 Posted Date 04-04-26 Working time Full time

Ally and Your Career

Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?
Work Schedule: Ally designates roles as (1) fully on-site, (2) hybrid, or (3) fully remote. Hybrid roles are generally expected to be in the office a certain number of days per week as indicated by your manager. Your hiring manager will discuss this role's specific work requirements with you during the hiring process. All work requirements are subject to change at any time based on leader discretion and/or business need.

The Opportunity

In office role, hybrid schedule – location Charlotte NC At this time, Ally will not sponsor a new applicant for employment authorization for this position.
The Senior Director, Deposits Sales, Onboarding, and Engagement will lead the strategic direction and execution of Ally’s sales funnel, onboarding processes and outcomes and customer engagement strategy and coordination work within the Consumer Bank. This leader will be responsible for delivering customer growth through efficiency in the application and onboarding journeys and partner closely to optimize desired product acquisition and mix. Ally’s efforts to maximize sales funnel efficiency while delivering a superior customer journey and experiences will be a primary driver of overall business results. The role will partner broadly across the Consumer Bank including matrix partnership with Marketing and Technology teams to develop and deliver merchandising strategies and management of and deepening within the customer relationship.

The Work Itself

Sales Planning & Performance Management:Develop and implement detailed sales strategies, with specific performance targets aligned with broader outcomes, including efficiency in customer conversion, acquisition cost and customer growth objectives.
Customer Growth & Product Acquisition:Lead efforts to identify initiatives that will maximize new customer acquisition for, increase multi-product penetration, and optimize product mix across the consumer bank portfolio.
Sales Funnel Optimization:Analyze and enhance the sales funnel, by product and channel to improve conversion rates, reduce friction, and maximize customer acquisition and onboarding efficiency. Including deep coordination with product teams, support teams and marketing partners.
Onboarding Excellence:Oversee the end-to-end onboarding process, ensuring a seamless and engaging experience for new customers. Identify and implement solutions to maximize self-service digital experiences and minimize friction that result in problem-solving or call center inquiries.
Customer Engagement & Deepening:Partner with marketing to design, prioritize and execute programs that drive customer growth, deepen customer relationships through higher engagement, and result in higher multi-product adoption opportunities.
Merchandising & Lifecycle Management:Collaborate on merchandising strategies and manage the customer relationship lifecycle to maximize lifetime value and retention.
Customer Retention:Develop and implement strategies that minimize existing customer attrition and low engagement levels to drive higher customer loyalty and retention.
Cross-functional Leadership:Lead and inspire a high-performing team, fostering collaboration across Sales, Marketing, and Product functions and partner teams in Fraud, Customer Service and support functions.

The Skills You Bring

Minimum Qualifications

• 12+ years of relevant experience or equivalent combination of education and experience 
• High School Diploma of GED equivalent

Preferred Qualifications

• Bachelor’s degree in Business, Marketing, Finance, or related field; MBA preferred.
• 10+ years of progressive leadership experience in sales, customer onboarding, and engagement within consumer banking or financial services.
• Proven track record of driving customer growth, product acquisition, and retention.
• Strong analytical skills with experience optimizing sales funnels and customer journeys.
• Exceptional leadership, communication, and stakeholder management skills.
• Experience partnering with Marketing and Digital teams to deliver integrated customer strategies.

Key Competencies

• Strategic Thinking
• Results Orientation
• Customer Centricity
• Collaboration & Influence
• Data-driven Decision Making
• Change Leadership

How We'll Have Your Back

Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:

• Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).
• Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
• Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
• Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
• Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
• Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.
• To view more detailed information about Ally’s Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf

 

Who We Are:

 

Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

 

Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

 

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at hrpolicy@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

Base Pay Range: $165000 - $240000 USDAn individual's position in the range is determined by the specific role, the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.  Incentive Compensation: This position is eligible to participate in our annual incentive plan.