Enterprise Business Web Strategy Senior Manager

THE OPPORTUNITY  

As Sr. Manager of Enterprise Business Web Strategy, you will be supporting the development, execution, and optimization of web strategies that align to Adobe’s business objectives across our business.adobe.com (BACOM) digital presence. You will help to gather, define, communicate, and support the coordination of enterprise marketing web requirements and how they are activated across web refreshes, navigation elements, information architecture and engagement capabilities (forms, search, etc.). You will collaborate directly with the Adobe.com Web Marketing team to implement, test, and improve these strategies.  

We need a strong individual contributor who excels in execution, cross‑team collaboration, and translating requirements into actionable workstreams.  

WHAT YOU’LL DO  

• Work across the business to support the execution of enterprise objectives for the website, using insights from opportunity assessments, competitive analyses, and performance data.  

• Collaborate with teams across Enterprise Marketing to identify and distill marketing and campaign objectives into specific web requirements. 

• Support teams across the enterprise through coordination that promotes timely delivery of web projects and campaigns. 

• Partner with content strategy teams, ensuring that the website’s content is user-centric and optimized for SEO/GEO, and provides meaningful value to users. 

• Work closely with creative and UX teams to deliver web pages optimized for user experience, accessibility, and mobile responsiveness.

• Advocate for standards in UI/UX, ensuring the website is intuitive, efficient, and easy to navigate. 

• Solid understanding of Adobe’s Enterprise business while identifying customer needs for exploration, learning, engagement, and community by applying user insights, journeys, and persona research. 

• Partner with data analysts and the Web team to enhance customer-level measurement and drive BACOM site performance, engagement, and business impact.

 

WHAT YOU’LL NEED TO SUCCEED  

• Demonstrated experience in web strategy, web development or digital marketing in a high-tech environment. 

• Skills related to web marketing, SEO/GEO, web UX/UI, content management systems, and project management.

• Bachelor or equivalent experience.  

• Ability to prioritize and support decision‑making in uncertain situations. 

• Ability to balance multiple projects simultaneously and meet deadlines in a fast-paced environment. 

• Motivated self-starter who builds energy and clarity while holding empathy for the end user experience and your coworker community that delivers those experiences. 

• Experience communicating with senior leaders as needed, with the ability to tailor messaging appropriately. 

About Adobe

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.

Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. 

Let’s Adobe together

At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.

Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015. 

AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.

At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.

 

Expected Pay Range:

Our compensation reflects the cost of labor across several  U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $112,000 -- $215,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

 

In California, the pay range for this position is $148,500 - $215,100

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.  Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.