Sr. Customer Marketing Manager

LeadVenture is a market-leading SaaS provider of digital retailing and marketing solutions for dealerships across various industry verticals. They are seeking a Senior Customer Marketing Manager to architect and scale the customer lifecycle across multiple brands, focusing on retention strategies and cross-functional alignment to enhance customer loyalty.

Responsibilities:

• Define and own the overarching customer marketing strategy — establishing the vision and systems that unify the customer experience across brands into a cohesive, loyalty-driving engine
• Establish lifecycle KPIs and reporting frameworks that track engagement, adoption, renewal, and expansion performance
• Build documentation, workflows, and prioritization systems that reduce reactive, ad-hoc execution and increase clarity across teams
• Serve as the strategic connective tissue across all customer-facing functions — Sales, Customer Success, Customer Experience, Support, and Implementation — ensuring coordinated, consistent lifecycle programs
• Partner with Product Marketing, Brand Marketing, and Growth Marketing to align on messaging and execution
• Create enablement materials that support Customer Success and Sales in renewal and expansion conversations
• Architect and scale the full customer lifecycle — onboarding, adoption, upsell, retention, and advocacy
• Define clear lifecycle stage definitions and design structured customer journeys tied to behavior, product usage, and engagement signals
• Develop segmentation strategies and multi-touch nurture programs that reinforce value and drive long-term loyalty
• Build and own churn mitigation and renewal reinforcement playbooks in close partnership with Customer Success

Requirements:

• A minimum of five years of B2B marketing experience, with at least three years focused on customer marketing or lifecycle marketing
• Experience in a SaaS environment, ideally within multi-product or multi-brand organizations
• Proven ownership of at least one retention or lifecycle program from strategy through execution and measurement
• Experience designing structured onboarding, adoption, and retention journeys that guide customers through clear stages of value realization
• A strong ability to develop segmentation strategies and behavioral triggers based on customer engagement and product usage insights
• A solid understanding of renewal rates, churn drivers, expansion revenue, product adoption indicators, and customer engagement scoring
• A systems-thinking mindset, with the ability to connect the full customer experience across digital touchpoints, Customer Success engagement, and renewal outcomes
• An operator mentality — demonstrated by building frameworks, documenting playbooks, and installing cadence and structure within growing organizations
• Strong cross-functional influence skills, with calm, collaborative authority and the ability to align stakeholders across Customer Success, Product, Brand, and Growth teams