Key skills
Go
About this role
Google is a leading technology company, and they are seeking an Insights Manager to help shape the future of YouTube’s product and services. In this role, you will uncover the motivations and behaviors of subscribers and prospects, influencing marketing strategies across YouTube's subscription offerings.
Responsibilities:
- Deliver research programs in their entirety, managing agencies, project briefing, research design, analysis planning, and final delivery of results to global stakeholders
- Execute a range of research projects including personas, positioning, messaging, pricing, feature prioritization, creative testing, and ad hoc analysis
- Be a go-to quantitative expert that understands core economic principles around pricing, consumer elasticity, and heuristics
- Use multiple datasets, such as member surveys, syndicated data, social data, and primary research, to tell a full story about user needs and brand services
- Build cross-functional partnerships to identify business questions and opportunities, delivering insights that influence YouTube marketing strategies
- Develop business-relevant conclusions and communicate narratives effectively to executive stakeholders (e.g., Director/VP level), capturing regional and local nuances