Glow Studio Copywriter

Scalence L.L.C. is working with Electrify America, LLC., a leader in Zero-Emission Vehicle infrastructure. The Glow Studio Copywriter will be responsible for creating compelling marketing materials and articles to communicate with various stakeholders about Electrify America's initiatives and brand narrative.

Responsibilities:

• Develop compelling and persuasive copy for Brand Neutral initiatives (articles, white papers, website, social media, etc.), focusing on communicating learnings clearly and simply
• Work on creating Paid Media copy to amplify the #ChargeOn brand
• Collaborate with the senior copywriter or marketing team to ensure messaging aligns with the brand voice and target audience
• Stay up-to-date with industry trends and incorporate relevant insights into the copy
• Inspire confidence in our brand and content strategy practices
• Leverage research and analytics
• Create content that incorporates the principles of personalization
• Proofread copy for accuracy, grammar, spelling, and style consistency
• Adapt writing style and tone based on the platform, audience, and marketing objectives
• Attend daily stand-up meetings to review project assignments, prioritize tasks, and provide updates on progress
• Work closely with the senior copywriter or other team members to assist in copywriting projects and marketing campaigns
• Provide support in brainstorming sessions, contributing creative ideas and concepts for marketing initiatives
• Establish official artifacts (e.g., Word, PDF, File Naming, etc.)
• Collaborate with designers and other stakeholders to ensure the integration of copy with visual elements
• Assist in maintaining brand consistency across different marketing materials and channels
• Contribute to ongoing content reviews and optimizations based on performance metrics and feedback