Managed Marketing Specialist

Club Caddie is a fast-growing Detroit-based company in the golf industry that is looking for a Managed Marketing Specialist. In this role, you will oversee and implement comprehensive marketing strategies for golf course clients, collaborating closely with them to maximize their marketing reach and achieve their objectives.

Responsibilities:

• Collaborate with the golf course operator to understand their marketing goals, target audience, how they want to reach out and stay connected with their players, and their current challenges
• Develop comprehensive marketing strategies and plans that align with the golf courses objectives and leverage our marketing solution to do so
• Conduct monthly review meetings to discuss performance, suggest tweaks and collect needed information for up-coming events
• Create compelling marketing messages and content that effectively communicates the brand and value proposition of the course, along with the events, or happening at the course, they’re looking to promote
• Oversee and coordinate the execution of integrated marketing campaigns across various channels, including email marketing, content marketing, SMS marketing, social media, and digital marketing
• Utilize our marketing automation tools to segment audiences, personalize communications, and automate workflows
• Monitor and analyze campaign performance, tracking key metrics and providing clients with regular reports and insights
• Foster strong relationships with our client golf courses, serving as a trusted advisor and ensuring exceptional customer service and support
• Contribute to the development and improvement of our managed marketing service offerings

Requirements:

• Bachelor's degree in marketing, business administration, or a related field
• 2 years of experience in managing marketing campaigns, preferably within the golf industry
• Proven track record of developing and executing successful marketing strategies and campaigns
• Understanding of the golf industry, including golf course operations, club management, and golfer engagement
• Strong knowledge of email marketing, marketing automation, SMS marketing, social media management, digital marketing, and analytics
• Excellent written, visual and verbal communication skills, with the ability to craft compelling marketing content
• Analytical mindset with the ability to interpret data and derive actionable insights
• Ability to work collaboratively and build strong client relationships
• Strong organizational and project management skills, with the ability to manage multiple campaigns and deadlines
• Passion for marketing, and the golf industry