Senior Alliance & Industry Product Marketing Manager

Nerdio is a company focused on simplifying IT for professionals and maximizing Microsoft cloud investments. The Senior Alliance & Industry Product Marketing Manager will help scale technology partnerships and align with the go-to-market strategy, playing a critical role in messaging and positioning for key industry verticals.

Responsibilities:

• In partnership with product, build out and own our Tech Alliance Program, which sits atop the Window Cloud ecosystem
• Develop and own positioning, messaging, and content for Nerdio's key alliance partnerships
• Build and maintain industry vertical messaging frameworks for Nerdio's highest-priority segments, including Healthcare, Financial Services, Manufacturing, and Public Sector
• Produce high-quality PMM deliverables — including case studies, solution briefs, battle cards, industry-specific landing pages, pitch decks, and ROI tools — tailored to alliance and vertical audiences
• Support go-to-market readiness for new integrations and partnerships, ensuring internal alignment and external visibility
• Partner with partner marketing team to translate GTM strategies for our Alliance partners into campaigns demand gen activations, ensuring messaging and content assets are aligned to target audience buying journeys
• Gather and synthesize customer, partner, and market insights to continuously refine alliance and vertical positioning
• Represent Nerdio at alliance events, partner briefings, and industry conferences as a credible spokesperson

Requirements:

• Bachelor's degree in Marketing, Business, or a related field
• 6+ years of product marketing experience in B2B technology, with demonstrated expertise in alliance or partner marketing and/or industry vertical GTM
• Deep knowledge of the Microsoft ecosystem — including Azure, AVD, Windows 365, and/or Intune — strongly preferred
• Proven ability to develop and execute positioning and messaging frameworks that resonate with technical and business buyers
• Strong writing and content development skills across PMM formats — solution briefs, pitch decks, battle cards, and campaign copy
• Experience working cross-functionally with alliance, sales, and demand gen teams in a fast-paced environment
• Strong analytical and market research skills; ability to synthesize competitive, customer, and market intelligence into clear strategic recommendations
• Comfort with and willingness to use AI tools to maximize impact and efficiency
• Experience with co-sell or Microsoft Partner Network (MPN) programs
• Background in one or more of Nerdio's target verticals (Healthcare, Finserv, Manufacturing, Public Sector)
• Familiarity with end user computing, cloud desktop, or device management market categories
• Experience in a high-growth SaaS or cloud technology company