B2B Growth Marketing Manager

Dental A Team is a passionate and innovative dental consulting company seeking a B2B Growth Marketing Manager. This role involves generating leads, building campaign strategies, managing events, and tracking metrics to support the company's Go-to-Market plan.

Responsibilities:

• Lead Generation & Customer Acquisition
• Develop and execute comprehensive lead generation strategies targeting dental practice owners, office managers, and decision-makers
• Design and implement multi-channel campaigns including email marketing, LinkedIn outreach, webinars, and content marketing
• Develop lead scoring and targeted account-based marketing (ABM) campaigns for high-value prospects
• Develop and manage nurture sequences for different buyer profiles and stages of the customer journey
• Implement lead scoring systems and qualification processes to optimize sales team efficiency
• Execute seasonal and event-driven promotional campaigns aligned with dental industry cycles
• Develop partner program to facilitate referral lead generation
• Test and optimize landing pages, forms, and conversion paths across all digital touchpoints
• Collaborate with sales team to ensure smooth lead handoff and conversion optimization
• Digital Marketing & Website Management
• Maintain and optimize company website for SEO, user experience, and lead conversion
• Create and manage multi-channel content calendars for website, blog, and social media platforms; overlay with Google Analytics to determine high impact channels and campaigns
• Implement and monitor paid digital advertising campaigns (Google Ads, LinkedIn Ads)
• Ensure website content remains current with service offerings and industry trends
• Content Creation & Copywriting
• Develop compelling marketing copy for websites, emails, brochures, case studies, and promotional materials
• Create strategically focused educational content that demonstrates expertise in dental practice management
• Write and edit blog posts, whitepapers, and industry articles
• Develop sales enablement materials, presentation decks and engagement lead magnets in various forms such as infographics, checklists, etc
• Event Marketing & Relationship Building
• Plan and execute promotional events, trade shows, and webinars targeting dental professionals
• Coordinate speaking engagements and thought leadership opportunities
• Manage event logistics, promotional materials, and follow-up campaigns
• Build relationships with dental industry associations and publication partners
• Analytics & Performance Tracking
• Create, implement and maintain marketing analytics systems and dashboards
• Monitor and report on all marketing KPIs and campaign performance
• Conduct regular analysis of lead quality, conversion rates, and ROI
• Provide actionable insights and recommendations for campaign optimization

Requirements:

• Bachelor's degree in Marketing
• Well-organized, data-driven and detail-oriented
• High level of comfort with KPIs and reporting systems
• 5-8 years of B2B experience leading and executing marketing efforts preferred
• Proven record growing a small B2B business ($2M to $30M+)
• Candidates must have demonstrated B2B experience inside a company's marketing department. (Agency and B2C candidates are not eligible.)
• Exceptional communication and copywriting skills
• EOS 'Traction' experience is a plus or other 'balanced scorecard' company metrics reporting structure
• Be personable and super fun. Our clients love our personality and company culture!