(Senior) Influencer Marketing Manager NL (m/f/d)

cfab is a movement for diversity, visibility, and responsibility in the fashion industry. As a Senior Influencer Marketing Manager, you will be responsible for building and scaling the creator sales ecosystem in the Netherlands, implementing data-driven strategies to enhance revenue performance and brand visibility.

Responsibilities:

• Development & implementation of a revenue-oriented, NL-specific influencer marketing & creator sales strategy
• Proactive identification, acquisition & evaluation of relevant Dutch creators including negotiations, deal closing & performance management
• Building, maintaining & optimizing a profitable, high-converting creator portfolio that generates sustainable sales
• End-to-end ownership: seeding, campaign setup, tracking, reporting, performance optimization & scaling
• Responsibility for budget planning, KPI analysis, ROI, conversion performance & data-driven decisions
• Leadership, coaching & development of the Dutch influencer sales & marketing team
• Close collaboration with social media, performance marketing, brand & product for an integrated, sales-driven go-to-market strategy
• Continuous analysis of Dutch creator, social & platform trends to identify new sales potentials & growth channels
• Development of innovation-driven, platform-specific NL social strategies that maximize reach & conversions
• Active shaping of the brand positioning of Creamy Fabrics as the leading DTC fashion brand in NL

Requirements:

• At least 3-4 years of relevant work experience in influencer marketing / creator management, ideally with a sales & performance focus
• Experience in leading or building a team
• Strong communication, sales & negotiation skills in dealing with Dutch creators, agencies & networks
• Proficient in influencer tools, KPI tracking, Google Sheets & project management software
• Solid understanding of the Dutch creator landscape, digital culture & social trends
• Very good English and Dutch skills; German is a plus
• Hands-on mentality, ownership, closing strength & passion for community and revenue building