Product Marketing Manager

SigNoz is an open-source observability platform trusted by over 1,000 engineering teams. The Product Marketing Manager will be responsible for defining product positioning, overseeing technical content, managing product launches, and enabling sales teams, while also conducting customer marketing and competitive analysis.

Responsibilities:

• Define and continuously sharpen how SigNoz is positioned against competitors. Build the messaging hierarchy, from technical ICP (DevOps, SRE, Platform) to economic buyer (VP Eng, CTO)
• Write and oversee technical content that actually ships, battle cards, comparison pages, solution briefs, and launch narratives. You write the first draft
• Own the GTM motion for every major release - from naming and narrative to launch sequencing across docs, community, social, and sales. Partner closely with product and engineering on roadmap context
• Turn happy customers into a growth engine. Own case studies, reference programs, and customer stories. Identify advocates, build co-marketing opportunities
• Run continuous win/loss analysis and customer interviews. Translate what you learn into sharper segmentation, better talk tracks, nurture campaigns and tighter landing page copy
• Equip the sales and CS teams with everything they need to win - battle cards, objection-handling guides, demo narratives, and persona-specific one-pagers. Own the feedback loop between field conversations and marketing output so what you build actually gets used
• Own SigNoz Website http://signoz.io as a marketing asset
• Drive copy, messaging hierarchy, and page structure in partnership with design and engineering. Run experiments to improve trial signups, docs-to-product conversion, and self-serve activation. Every page should have a job
• Track and improve the full funnel - from awareness and first touch through trial. Partner with growth and product to identify drop-off points, define MQL/PQL criteria, and build campaigns that move the right metrics
• Maintain a live view of the observability landscape. Track pricing changes, feature drops, activation, and expansion.Build and maintain battle cards that sales and CE can actually use in the field

Requirements:

• 4–8 years of product marketing experience. Experience in products with technical audience is a plus
• Exceptional writer: can go from a technical changelog to a punchy homepage headline in the same afternoon
• Proven track record of competitive analysis that changed how the sales team sold
• Comfortable with ambiguity and excited by the 'figure it out' nature of being the first PMM at a fast-moving startup
• Data-driven decision making to improve funnels, PLG metrics and buyer journeys
• Prior experience at an open-source company or with PLG (product-led growth) motions
• Experience marketing to DevOps, SRE, or Platform Engineering personas