Senior Partner Product Marketing Manager

Camunda is the leader in enterprise agentic automation, orchestrating complex business processes across agents, people, and systems. The Senior Partner Product Marketing Manager will translate Camunda's platform capabilities into joint value propositions for various partner types, create compelling marketing content, and drive partner engagement and enablement.

Responsibilities:

• Own the development of joint value propositions and solution narratives for Camunda's strategic partner types: GSIs, cloud hyperscalers, ISVs, resellers, and tech partners
• Translate Camunda's agentic orchestration positioning into compelling partner-specific messaging that speaks to each partner's business priorities and their customers' outcomes
• Partner with your product marketing colleagues and the Alliances team to ensure joint narratives are grounded in real platform capabilities and differentiated in the market
• Map Camunda capabilities to partner technology stacks and use cases — identifying where the combined solution is stronger than either platform alone
• Produce high-quality co-branded assets — solution briefs, battle cards, and joint pitch decks — that enable partner sales and pre-sales teams to confidently position and sell Camunda
• Create a low-touch breadth program utilising Camunda Marketplace, enabling breadth partners to use a self-service library of blueprints and integrations
• Develop and deliver partner-facing enablement: internal webinar/event (SKO) presentations, onboarding content, product overviews, competitive positioning guides, and objection-handling materials
• Explore the expansion of accreditation for partners going beyond 'gold to bronze' horizontal accreditation to vertical certification
• Create ROI frameworks and business case templates that help partners articulate the value of Camunda-powered solutions to their customers
• Design and execute joint marketing programs — co-marketed campaigns, digital activations, and ABM plays — that generate qualified pipeline through partner channels in partnership with the Growth team
• Plan and deliver joint webinars, virtual events, and conference sessions with partner counterparts; act as a presenter and on-stage spokesperson when required
• Support partner participation in Camunda-led events (including CamundaCon) and represent Camunda at key partner and industry events
• Collaborate with agreed partner marketing managers on activity/event/budget topics
• Work with Growth and the ADR teams, along with Alliances and Sales teams, to ensure partner-sourced leads are followed up effectively and progress through the pipeline
• Develop 'partner first' messaging, including recruitment deck for resellers, system integrators, ISV’s and hyperscalers, tech partners, detailing how they can generate incremental revenue via a partnership with Camunda
• Build trusted relationships with partner marketing, product, and alliance counterparts at GSIs, resellers, hyperscalers, and strategic ISVs
• Understand each partner's business model, go-to-market motion, and customer base — and use that understanding to prioritise the initiatives that create the most mutual value
• Act as the voice of the partner ecosystem internally: bring partner feedback, market intelligence, and competitive dynamics into product marketing strategy
• Identify new co-sell and co-marketing opportunities within the ecosystem and develop business cases for investment
• Define KPIs for partner marketing programs and track performance rigorously — including partner-sourced pipeline, co-branded asset usage, and event ROI
• Report on program outcomes to senior marketing and alliances leadership, with clear data-driven recommendations for continuous improvement
• Manage marketing development fund (MDF) allocation where applicable, ensuring spend delivers measurable return

Requirements:

• 5+ years in B2B technology marketing, with at least three years focused specifically on partner, channel, or alliance marketing in a SaaS or enterprise software environment
• Demonstrable experience working with two or more of the following partner types: Global System Integrators (GSIs), cloud hyperscalers, ISVs, and/or resellers
• Proven track record building joint value propositions and go-to-market narratives with technology or services partners — including taking those narratives to market through content, campaigns, and events
• Experience presenting and leading sessions at partner events, joint webinars, and/or industry conferences — comfortable as an external-facing spokesperson
• Deep understanding of partner motivations and business models: how GSIs generate margin on services-led engagements, how hyperscalers drive cloud consumption, how ISVs build integration-led growth, and how resellers generate partner programme revenue
• Strong content creation skills — you can write a compelling solution brief, sharpen a joint pitch deck, or develop a webinar narrative with minimal direction
• Experience in the process orchestration, workflow automation, BPM, or adjacent enterprise software category
• Familiarity with agentic AI, AI orchestration, or enterprise AI governance — and the ability to translate these concepts for partner and business audiences
• Experience co-selling or co-marketing through hyperscaler marketplace programmes (AWS Marketplace, Azure Marketplace for example)
• Prior experience in a high-growth scale-up or post-Series C technology company where partner channels are a primary growth lever
• Understanding of the enterprise buyer journey for complex platform deals involving partners — including how GSIs and SIs influence procurement decisions