Allstate Insurance Co. is seeking a Digital Product Manager Expert to define, deliver, and manage the lifecycle of products in their growing portfolio. This role involves creating product strategy, engaging in product discovery, and working closely with stakeholders to ensure successful execution of go-to market strategies.
Responsibilities:
- Create, drive and execute product strategy for one or more products in our growing digital product portfolio
- Use customer feedback, detailed market analysis, and data gathering to make decisions about product strategy
- Engage in discovery/test & learn activities to quickly validate assumptions and product direction
- Decompose complex problems into smaller manageable tasks by creating and prioritizing a backlog for the Product Team
- Define and manage metrics to measure the success of your efforts and to inform the overall product strategy
- Be recognized as the voice of the customer; invest significant time with current and potential customers to understand their needs & habits
- Manage the product backlog, create an effective vision and provide timely stakeholder feedback on development iterations
- Coach and mentor members of the team as well as members of the cross-functional development organization on how to collaborate and conduct idea generation, consumer research, test design and execution, measurement, product implementation, customer interactions and roll out
Requirements:
- Create, drive and execute product strategy for one or more products in our growing digital product portfolio
- Use customer feedback, detailed market analysis, and data gathering to make decisions about product strategy
- Engage in discovery/test & learn activities to quickly validate assumptions and product direction
- Decompose complex problems into smaller manageable tasks by creating and prioritizing a backlog for the Product Team
- Define and manage metrics to measure the success of your efforts and to inform the overall product strategy
- Be recognized as the voice of the customer; invest significant time with current and potential customers to understand their needs & habits
- Manage the product backlog, create an effective vision and provide timely stakeholder feedback on development iterations
- Coach and mentor members of the team as well as members of the cross-functional development organization on how to collaborate and conduct idea generation, consumer research, test design and execution, measurement, product implementation, customer interactions and roll out
- Business Case Analyses
- Business Roadmaps
- Communication
- Create User Stories
- Data Tracking
- Problem Identification
- Problem Investigation
- Product Direction
- Production Strategy
- Product Management
- Product Management Strategy
- Product Roadmapping
- Product Strategies
- Product Vision
- Systems Thinking
- User Studies
- 5+ or more years of experience