Sr Manager, Marketing Automation (100% Remote)

US Foods is a leading food service distributor, and they are seeking a Senior Manager of Marketing Automation & Customer Lifecycle to lead customer relationship initiatives. This role involves developing and executing marketing strategies to enhance customer engagement and retention, while overseeing a team and managing CRM platforms.

Responsibilities:

• This role will ensure we deliver personalized communication to all our customers through the most appropriate channel depending on their specific stage in the customer journey
• This role will oversee the email channel and help guide our SMS contact plan
• Instill high velocity, insight-driven testing and optimization to accelerate lifecycle performance
• Help identify and develop data driven triggers and personalized communication at all stages of the customer journey
• Partner with the Brand & Creative team to enhance lifecycle marketing creative, copy and content
• Maintain platform and lead data hygiene and best practices; develop standard processes and operational efficiencies for campaign execution
• Lead and inspire a team
• Develop and lead the email communication and lifecycle marketing strategy to drive customer retention, loyalty, and lifetime value
• Define segmentation strategies and customer journeys across acquisition, onboarding, engagement, and reactivation
• Collaborate with cross-functional teams (Brands, IT, Digital Product, Sales, Creative, etc.) to align lifecycle marketing efforts with broader business objectives
• Oversee CRM platforms (e.g., Salesforce Marketing Cloud) and ensure seamless integration with other systems (Data Cloud, Sales Cloud, Snowflake, etc.)
• Ensure data integrity, compliance (e.g., GDPR), and effective use of analytics for decision-making
• Monitor KPIs such as retention rates, conversion, and engagement metrics, and report insights to senior leadership
• Lead team in both day-to-day campaign execution and in developing automated journeys
• Assist in developing multi-channel lifecycle campaigns including email, SMS, push, and in-app messaging
• Implement A/B testing to optimize messaging and timing
• Drive personalization and automation strategies to enhance customer experience
• Manage and mentor a team of CRM marketers and technical specialists (4 to 5 direct reports)
• This role will interact with stakeholders in IT, Brands Marketing, Creative, and others
• This role will interact with external vendors, including Salesforce

Requirements:

• Must have 7 years of CRM or lifecycle marketing experience, with 3 years in a leadership role
• Proficiency in CRM tools (Salesforce Marketing Cloud, Salesforce Sales Cloud) and data tools (Salesforce Data Cloud and Snowflake)
• Familiarity with agentic marketing and tools (i.e., Agent Force)
• Strong understanding of customer segmentation, journey mapping, and campaign optimization
• Experience leading customer journey strategy development
• Excellent communication, leadership, and project management skills
• Foster a culture of innovation, collaboration, and continuous improvement
• Up to 10% overnight travel may be required
• Bachelor's in Marketing, Business, or related field
• Salesforce Marketing Cloud certification
• Master's degree in Marketing
• Experience in B2B or foodservice/hospitality industries
• Familiarity with Adobe Experience Manager (AEM) and content personalization strategies
• Prior collaboration with Experience Design and Martech teams