Global Senior Product Marketing Manager - Pancreaticobiliary

Medtronic is a global leader in healthcare technology, and they are seeking a Global Senior Product Marketing Manager for the Pancreaticobiliary portfolio. This role is responsible for developing and executing the global growth strategy, managing relationships with strategic partners, and ensuring successful product management and market development initiatives.

Responsibilities:

• Create and execute short (one year) and long term (four year) global market business plans to inform the annual operating plan (AOP) and strategic planning processes
• Lead development and execution of regional business plans, product launches and market development strategies by driving accountability and measuring and reporting results to senior leadership
• Collaborate with our 3rd party strategic partners to develop the business case and market requirements for new innovations and sustaining product roadmaps
• Continually evaluate and recommend timely adjustments of strategy and tactic execution to meet changing market and competitive conditions, including revision of associated market models
• Identify key global market opportunities for share gain and category growth, leveraging market research and VOC to assess market opportunities and trends
• Understand competitive offerings (direct and indirect), IP position and filings, and commercialization tactics globally to predict future innovations and trends
• Represent the global business and be the subject matter expert during the Patient Access Accelerator (PAA) process, with the goal of developing strategies and measurable action plans to overcome regional barriers to adoption and improve patient access to our technologies
• Maintain a regular communication pathway with all regional marketing partners to share best practices, ensure alignment and measure progress
• Establish strong relationships with influential healthcare professionals including those in clinical and health economics
• Participate in the development of key marketing collateral and necessary branding materials required to grow the business and ensure safe and effective use of our products globally
• Product management of entire in-market portfolio, including working cross-functionally to improve forecast accuracy, ensure adequate product supply, disposition and address customer complaints, disseminate important technical knowledge and provide recommendations on road mapping & obsolescence strategies
• Work cross-functionally with Operations, R&D, Quality and Regulatory to ensure products remain saleable globally
• Work closely with Logistics, Operations, and Regional Marketing to ensure smooth and timely end-of-life management for product obsolescence related to new product introductions or rationalization objectives
• Support strategic forecasting planning in partnership with Operations; provide forecast inputs for last-time buys & end-of-life component tracking
• Provide product roadmap guidance to Product Stewardships to drive appropriate product pipeline planning
• Execute yearly business plan tactics as outlined by Global Marketing leadership
• Address regional/customer questions and manage communication of supply issues to OEM & regional marketing partners
• Support other on-going product management activities including SKU rationalization and phase-in/out planning
• Build influential partnerships across regional marketing, sales, R&D, medical affairs, regulatory affairs, HEPR and other groups to ensure the global operating plan is achieved
• Contribute to an environment of collaboration, trust, achievement and high engagement