National Sales Manager - Outdoor Destination and Leisure

Imperial is a premium headwear and apparel brand that has been crafting quality products since 1916. The National Sales Manager will lead wholesale and strategic sales efforts across the U.S., focusing on revenue growth, account management, and team leadership.

Responsibilities:

• Develop and execute a national go-to-market sales strategy to achieve revenue and margin targets
• Identify and prioritize growth opportunities across channels (specialty retail, big box, e-commerce, distilleries, wineries, lifestyle accounts, etc.)
• Establish annual sales plans, forecasts, and KPIs
• Build and maintain relationships with key national and regional accounts
• Negotiate pricing, terms, and promotional strategies with major customers
• Identify, prospect, and onboard new accounts aligned with brand positioning
• Oversee multiple sales channels including wholesale, distributor/rep groups, and strategic partnerships
• Optimize go-to-market strategies by channel, ensuring consistency in brand presentation and product assortment
• Lead, coach, and develop internal sales team members and independent rep agencies
• Set clear performance expectations and hold team accountable to targets
• Partner with HR and leadership on hiring, onboarding, and performance management
• Work closely with marketing, product, and operations teams to align on product launches, inventory planning, and promotional initiatives
• Provide market feedback to inform product development and merchandising strategies
• Own sales forecasting, pipeline management, and reporting cadence
• Analyze sales performance, customer trends, and market data to drive decision-making

Requirements:

• 7–10+ years of sales experience in apparel, headwear, or related consumer goods
• Proven track record of achieving or exceeding national sales targets
• Strong network of relationships within key retail channels
• Experience managing independent sales reps and/or agencies
• Excellent negotiation, communication, and presentation skills
• Highly analytical with experience in forecasting and sales planning
• Ability to travel as needed (30–50%)
• Background in premium or lifestyle apparel brands
• Experience in golf, outdoor, or specialty retail channels
• Familiarity with ERP/CRM systems and sales analytics tools