Senior Customer Marketing Manager - North America (Remote, Eastern Time Zone)

M-Files is redefining how work gets done with its innovative document management system. The Senior Customer Marketing Manager will design and deliver customer marketing campaigns targeted at existing customers, focusing on upselling and cross-selling initiatives, while collaborating cross-functionally to drive growth within the customer base.

Responsibilities:

• Developing and executing customer marketing programs—including ABM—by defining the strategy and delivering personalized campaigns, as well as creating and running upsell and cross-sell initiatives across North America and globally to generate pipeline within the existing customer base
• Managing and executing global customer marketing webinars, North America events—including the Customer Advisory Board—and related campaigns
• Working in partnership with the global marketing team to optimize centrally produced campaign materials and messaging by tuning into customer marketing needs
• Managing product launch communications from planning to post-launch, aligning milestones and KPIs in close collaboration with Customer Marketing, Product Marketing, and other cross-functional teams
• Creating and maintaining content that supports the entire customer lifecycle, highlights customer success stories, and drives product upgrades, renewals and expansion within the existing customer base
• Delivering customer communications using this content to ensure consistent engagement, digital customer experience and value, distributing it through channels such as the M-Files Community, email, social media, etc
• Forecasting, measuring, analyzing, and reporting on the impact of campaigns, events and webinars
• Supporting customer advocacy efforts in North America to identify customer success stories and testimonials that showcase the value of our solutions

Requirements:

• 5+ years of experience working in Marketing, Sales, or Customer Success in a technology-centric environment
• BS or BA Degree - Bachelor's degree in Marketing, Communications, Business Administration or related areas and/or equivalent experience as outlined
• Proven experience developing and executing account-based marketing (ABM) strategies to drive expansion, upsell, and cross-sell within existing customer accounts
• Proven ability to successfully organize and execute a range of marketing programs, including webinars and events
• Extensive record of working closely alongside sales and customer success, supporting them to meet pipeline and targets
• Strong experience with key marketing platforms such as HubSpot, ON24, or comparable tools, with a strong understanding of best practices for creating and launching effective marketing campaigns
• Experience with customer communication and customer relationship management systems (CRMs)
• Strong ability to create audience-focused content that drives engagement, adoption, and pipeline within the existing customer base
• Excellent collaboration skills, as most tasks involve collaboration with cross-functional stakeholders, i.e. sales, growth marketing, customer success, customer advocacy
• Excellent English writing skills, enthusiastic, and comfortable talking with customers
• Highly motivated team player who thrives in a fast-paced environment
• Well-organized, hard-working, results-oriented, data-intensive self-starter who is willing to take the initiative
• Comfortable adapting plans and timelines in a dynamic environment, while managing multiple priorities with strong attention to detail
• Able to travel for work occasionally for events and team meetings
• Able to adjust schedule as needed to collaborate with teams in different time zones