Field Marketing Manager - UK

Storyblok is a headless CMS that empowers marketers and developers to create structured content across various platforms. They are seeking a Field & Partner Marketing Manager to drive growth in their EMEA business through targeted marketing strategies and partnerships, focusing on pipeline generation and sales acceleration.

Responsibilities:

• Develop and execute high impact, multi-channel field marketing programs, including events, webinars and digital campaigns that are tailored to funnel stage and drive pipeline creation, and acceleration
• Run ABM plays targeting BDR and AE owned target accounts using data-driven insights and tools such as 6sense
• Build and maintain strong relationships with strategic partners
• Collaborate closely with partner team to identify high potential joint marketing opportunities that align with overall business objectives and drive pipeline impact
• Measure and analyze partner marketing performance to uncover areas for improvement and optimization
• Actively collaborate with the global campaigns team on core campaigns and contribute to tactics through field and partner activities
• Provide feedback on territory needs to support tailoring campaign development
• Lead enablement and update communications with local GTM teams
• Contribute to the regional marketing plan by identifying key opportunities and crafting campaign strategies for your territory ensuring alignment with sales and partner leadership
• Maintain a quarterly rolling six-month plan covering account-based, field, and partner activities that deliver measurable outcomes and support long-term growth
• Act as the primary marketing liaison for regional GTM teams to ensure consistent messaging and coordinated execution
• Collaborate closely with sales teams to identify the most impactful activities for new logo acquisition and support sales opportunity progression
• Communicate effectively with stakeholders at all levels, providing clear and concise updates on marketing activities and results
• Monitor and analyze overarching marketing performance, pipeline influence, and partner marketing ROI in your territory
• Provide regular reporting and insights to stakeholders, using data to refine strategy, optimize budget allocation, and maximize impact
• Proactively recommend adjustments based on metrics and feedback

Requirements:

• 6+ years of experience in field and partner roles, and demand generation/campaign roles as a plus, with a focus on B2B technology or software
• Proven track record of building integrated, multi-channel campaigns (including online and offline field events and paid channels) that drive measurable pipeline growth
• Strong understanding of account-based marketing (ABM-at scale) strategies, tools and tactics
• Experienced in partner/channel marketing with skills to evaluate and determine which joint activities have the highest potential
• Bachelor's degree in Marketing, Business Administration, or a related field
• Self starter with excellent communication and interpersonal skills to collaborate effectively with cross-functional teams
• Unphased by a fast paced, changing environment with the ability to prioritize tasks and manage multiple projects simultaneously
• Strong problem-solving and analytical skills essential
• Deep understanding of modern marketing tech stacks and what's needed operationally to build a high impact campaign, including marketing automation platforms, CRMs and ABM tools
• A passion for marketing and a desire to drive business growth
• Demonstrates AI literacy, with the ability to leverage AI tools to enhance productivity, decision-making, and quality of work while applying sound judgment and critical thinking
• Certifications in marketing, sales enablement, or digital marketing are a plus