Ontra is the leader in AI-powered solutions for the private markets, and they are seeking a Staff GTM Engineer to innovate and elevate their marketing systems. The role involves designing AI-powered, automated GTM workflows and collaborating across teams to streamline processes and enhance data-driven strategies.
Responsibilities:
- Design and build AI-powered GTM workflows that scale acquisition, activation, and pipeline - replacing manual and one-off processes with durable, reusable systems
- Partner closely with Sales, Marketing, RevOps, and Product teams to identify GTM inefficiencies and translate business needs into scalable technical solutions
- Build and maintain reliable integrations between AI platforms and core GTM systems, ensuring clean data flow, high data quality, and operational continuity
- Design, run, and analyze GTM experiments (e.g., outbound, routing, enrichment), using results to refine workflows, optimize strategies, and inform what to scale
- Develop, test, and refine AI models, agents, and prompts to improve accuracy, performance, and reliability in real-world GTM use cases
- Implement data validation, error handling, monitoring, and logging so AI-powered workflows are stable, observable, and trustworthy at scale
- Document workflows, integrations, and patterns, and enable GTM teams to move faster by reducing manual work and providing scalable, reusable tools
Requirements:
- 8+ years of senior level experience in GTM Engineering, Marketing Ops Engineering, RevOps Engineering, or similar AI/automation-focused roles
- Proven experience working with APIs, webhooks, and SaaS integrations, along with scripting or programming (JavaScript/TypeScript or Python) for custom logic and transformations
- Hands-on experience owning and evolving GTM platforms such as Salesforce and Marketo at a system or integration level, not just as an end user
- Experience building workflows using tools like Clay, Zapier/Make, or similar enrichment and automation platforms
- Practical experience implementing AI or LLM-powered solutions (e.g., ChatGPT API or similar) within GTM workflows
- Ability to design and run GTM experiments and measure impact using data, including comfort with SQL (or similar) for validation and analysis
- Experience operating in a B2B SaaS environment and partnering closely with Sales, Marketing, RevOps, Product, and Data teams