Key skills
B2B MarketingCards Industry KnowledgeConsumer FinanceMarketing Program ImplementationWorkflow OptimizationCredit Cards KnowledgeNon-prime LendingContent DevelopmentData AnalyticsArtificial IntelligenceAutomationGoAIAnalyticsCollaborationSales
About this role
Experian is a global data and technology company, powering opportunities for people and businesses around the world. They are seeking a marketing manager to lead go-to-market execution and deliver integrated marketing programs for the card and consumer finance market, implementing campaigns and developing content to support sales and revenue growth.
Responsibilities:
- Implement Integrated Marketing Plans: Support and implement the marketing plan and calendar, including multi-channel campaigns (digital, events, content, industry partnerships) and performance tracking to promote demand and engagement
- Develop Content and Sales Enablement: Create marketing assets such as emails, pitch decks, case studies, and expertise that support campaigns and accelerate the sales cycle
- Support AI, Automation and Data-Driven Positioning: Translate advanced analytics, automation capabilities, and AI-driven solutions into clear, customer-friendly messaging tailored to card and AFS providers
- Lead Market Programs: Implement market-facing programs including industry events, Experian-hosted forums, webinars, and expertise programs, coordinating across partners to promote awareness and engagement
- Conduct Market Insights: Monitor industry trends, competitive activity, and perform opportunity analysis to inform campaign execution and identify growth opportunities
- Collaborate to Win: Partner with Sales, Product, Solutions Marketing, and Integrated Marketing teams to ensure aligned program execution, including support of broader AI and automation priorities
Requirements:
- 3–6 years of experience in B2B marketing within cards, consumer finance, or related industries
- Implemented marketing programs end-to-end with skills in optimizing workflows
- Familiarity with credit cards, consumer finance, or non-prime lending segments
- Translated complex concepts, including data, AI, and automation capabilities, into clear, engaging content
- Collaboration skills and ability to work with matrixed teams