Audience & Marketing Manager

TED Conferences is dedicated to spreading ideas that spark imagination and catalyze impact. The Audience & Marketing Manager will drive data-informed audience growth and marketing campaigns, focusing on expanding and diversifying audiences while fostering engagement with TED’s community goals.

Responsibilities:

• Develop and execute organic and paid strategies to drive awareness and engagement across TED initiatives, including TED.com, newsletters, events and new digital offerings
• Partner with cross-departmental stakeholders and product owners to develop strategies that prioritize both new acquisition and sustained connection with existing audiences
• Own and execute SEO and SEM strategies to increase discoverability and drive qualified traffic
• Initiate new community-forward tactics to grow awareness and participation in TED programs
• Develop and maintain audience lists that can be utilized to drive full-funnel engagement across campaigns and initiatives
• Support TED’s larger brand and marketing goals by creating cohesive, unified approaches across all initiatives that highlight credibility and connection
• Exercise the “art and science” mentality to spearhead new creative approaches, while leaning on performance data to optimize and evolve for campaign goals
• Analyze campaign performance, uncover insights and identify areas to optimize messaging, creative, channels and targeting
• Utilize a range of data points — behavioral data, survey feedback, social listening and competitive insights — to inform campaign strategies and ad development
• Inform the creation and refinement of data-backed audience personas
• Partner with TED’s Tech team to develop reporting structures that track engagement, loyalty and participation metrics
• Inform organizational efforts to organize and systemize audience data to better understand and cultivate connection and long-term engagement
• Oversee and help to manage the team’s project roadmaps and deliverables
• Provide oversight around team’s intake process and feed into project decision-making
• Work closely with Brand Creative team to convey asset requirements, campaign approaches and timelines
• Manage relationships and nurture collaborations with a variety of internal and external stakeholders to ensure campaign, team and organizational success
• Provide copywriting and copyediting support as necessary
• Serve as additional support on ad building across Web and newsletters as necessary

Requirements:

• Develop and execute organic and paid strategies to drive awareness and engagement across TED initiatives, including TED.com, newsletters, events and new digital offerings
• Partner with cross-departmental stakeholders and product owners to develop strategies that prioritize both new acquisition and sustained connection with existing audiences
• Own and execute SEO and SEM strategies to increase discoverability and drive qualified traffic
• Initiate new community-forward tactics to grow awareness and participation in TED programs
• Develop and maintain audience lists that can be utilized to drive full-funnel engagement across campaigns and initiatives
• Support TED's larger brand and marketing goals by creating cohesive, unified approaches across all initiatives that highlight credibility and connection
• Exercise the 'art and science' mentality to spearhead new creative approaches, while leaning on performance data to optimize and evolve for campaign goals
• Analyze campaign performance, uncover insights and identify areas to optimize messaging, creative, channels and targeting
• Utilize a range of data points — behavioral data, survey feedback, social listening and competitive insights — to inform campaign strategies and ad development
• Inform the creation and refinement of data-backed audience personas
• Partner with TED's Tech team to develop reporting structures that track engagement, loyalty and participation metrics
• Inform organizational efforts to organize and systemize audience data to better understand and cultivate connection and long-term engagement
• Oversee and help to manage the team's project roadmaps and deliverables
• Provide oversight around team's intake process and feed into project decision-making
• Work closely with Brand Creative team to convey asset requirements, campaign approaches and timelines
• Manage relationships and nurture collaborations with a variety of internal and external stakeholders to ensure campaign, team and organizational success
• Provide copywriting and copyediting support as necessary
• Serve as additional support on ad building across Web and newsletters as necessary