Lead Ads Product Marketing Manager, Programmatic Supply & Inventory

Pinterest is a platform that inspires creativity and helps users plan memorable experiences. The Lead Ads Product Marketing Manager will lead the go-to-market strategy for the programmatic supply and inventory portfolio, operating independently and guiding cross-functional teams to drive company-wide impact.

Responsibilities:

• Own the portfolio-level GTM strategy for supply and inventory across formats and deal types
• Define durable positioning, messaging, and narrative frameworks aligned to company objectives
• Independently lead complex, multi-quarter GTM initiatives from strategy through execution
• Influence product roadmap, packaging, and investment decisions through market and customer insights
• Develop commercial strategy, sales motions, and best-in-class enablement
• Act as a trusted strategic advisor to Product, Sales, Partnerships, Operations, and Marketing
• Mentor and elevate other PMMs through strategic guidance (without formal management)
• Ensure GTM plans align with operational realities, inventory quality, and compliance requirements
• Represent the company externally through customers, industry events, and thought leadership
• Apply an AI-first approach to problem-solving, research, and analysis, leveraging internal AI and agentic tooling as a default step

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field or equivalent experience
• 8+ years of experience in product marketing, go-to-market, or strategic marketing roles in ad tech or digital media
• Deep expertise in programmatic supply-side technologies, inventory management, and marketplace dynamics
• Proven ability to operate independently at a strategic level and drive outcomes in matrixed organizations
• Strong track record of influencing roadmap, revenue strategy, and cross-functional execution
• Advanced strategic thinking, executive communication skills, and strong business acumen
• Experience mentoring peers and shaping organizational standards for GTM excellence
• Demonstrated expertise in applying AI for data analysis and insight generation (e.g., using AI tooling to simplify and speed up data analysis)
• Strong human judgment and validation skills for AI outputs, ensuring alignment with company policy, security requirements, and maintaining standards