SecureAuth is seeking a Growth & Brand Marketing Lead to drive their go-to-market strategy with a modern, AI-powered marketing approach. This high-impact role involves generating pipeline, storytelling, and enhancing brand presence while leveraging AI tools for efficiency and creativity.
Responsibilities:
- Ability to execute ICP-based campaigns across key industries (fintech, logistics, BPO, etc.)
- Experience translating product capabilities into compelling campaign narratives
- Familiarity working with paid media and performance-driven pipeline generation
- Strong testing mindset with a focus on continuous optimization
- Proven ability to own and execute a content strategy and editorial calendar
- Strong writing skills across formats (blogs, landing pages, social, email, webinars)
- Experience developing thought leadership in a technical or B2B space
- Ability to ensure content is differentiated, accurate, and aligned to a platform narrative
- Experience owning or contributing to brand presence across web, campaigns, and social
- Ability to maintain consistency in voice, tone, and visual identity
- Strong skill in simplifying complex technical concepts into clear, compelling messaging
- Comfort using tools like Canva and AI design platforms to produce marketing assets
- Ability to guide creative direction for campaigns, landing pages, and social content
- Focus on speed, clarity, and conversion over pixel-perfect design
- Experience or strong interest in using AI to scale marketing output
- Ability to improve workflows across research, content creation, and reporting
- Curiosity and experimentation mindset around new tools and automation
- Experience partnering with Sales and/or Customer Experience teams
- Ability to translate field insights into improved campaigns and messaging
- Experience supporting pipeline acceleration and go-to-market initiatives
Requirements:
- 5+ years in B2B marketing (cybersecurity or identity preferred)
- Strong writing and storytelling skills
- Ability to translate technical concepts into clear, compelling narratives
- Experience with modern marketing tools (CRM, marketing automation, analytics)
- Ability to operate independently in a fast-paced environment
- Ability to execute ICP-based campaigns across key industries (fintech, logistics, BPO, etc.)
- Experience translating product capabilities into compelling campaign narratives
- Familiarity working with paid media and performance-driven pipeline generation
- Strong testing mindset with a focus on continuous optimization
- Proven ability to own and execute a content strategy and editorial calendar
- Experience developing thought leadership in a technical or B2B space
- Ability to ensure content is differentiated, accurate, and aligned to a platform narrative
- Experience owning or contributing to brand presence across web, campaigns, and social
- Ability to maintain consistency in voice, tone, and visual identity
- Strong skill in simplifying complex technical concepts into clear, compelling messaging
- Comfort using tools like Canva and AI design platforms to produce marketing assets
- Ability to guide creative direction for campaigns, landing pages, and social content
- Focus on speed, clarity, and conversion over pixel-perfect design
- Experience or strong interest in using AI to scale marketing output
- Ability to improve workflows across research, content creation, and reporting
- Curiosity and experimentation mindset around new tools and automation
- Experience partnering with Sales and/or Customer Experience teams
- Ability to translate field insights into improved campaigns and messaging
- Experience supporting pipeline acceleration and go-to-market initiatives